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Web Accessibility Scoreboard

by A11y Pulse

How accessible is the web you use every day? We scan hundreds of popular websites and rate each one with an accessibility score out of 100.

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Amazonamazon.com

Screenshot of Amazon

Accessibility Score

85Needs Improvement

Issues Found

33Moderate

Issues Found

Document should have one main landmark

Every page should have exactly one main landmark that identifies the primary content. Without a main landmark, screen reader users must navigate through all content linearly to find what they're looking for, making page navigation difficult and time-consuming.

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Failing Elements

html
<html class="a-no-js" lang="en-us">

Fix all of the following:

  • Document does not have a main landmark
Page should contain a level-one heading

Screen reader users use keyboard shortcuts to jump directly to the first h1, expecting to land at the main content. Without an h1 or with a misplaced one, users must listen to more of the page to understand its structure, wasting valuable time on every page visit.

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Failing Elements

html
<html class="a-no-js" lang="en-us">

Fix all of the following:

  • Page must have a level-one heading
All page content should be contained by landmarks

Content should be organized within high-level landmark regions like <header>, <navigation>, <main>, and <footer>. Content outside these sections is difficult to find and its purpose may be unclear, making navigation inefficient for screen reader users who rely on landmarks to understand page structure.

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Failing Elements

.a-alert
<div class="a-box a-alert a-alert-info a-spacing-base">
            <div class="a-box-inner">
                <i class="a-icon a-icon-alert" alt="Alert icon"></i>
                <h4>Click the button below to continue shopping</h4>
                </div>
            </div>

Fix any of the following:

  • Some page content is not contained by landmarks
.a-spacing-small
<div class="a-text-center a-spacing-small a-size-mini">

Fix any of the following:

  • Some page content is not contained by landmarks
.a-color-base
<div class="a-text-center a-size-mini a-color-base">

Fix any of the following:

  • Some page content is not contained by landmarks

Passed Audits

<html> element must have a lang attribute

Screen readers need language information to switch between pronunciation libraries. Without a specified language, screen readers default to the user's preferred language, resulting in incorrect pronunciation that sounds like a strange accent and makes content difficult or impossible to understand.

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Audit Elements

html
<html class="a-no-js" lang="en-us">
<html> element must have a valid value for the lang attribute

Screen readers use language-specific sound libraries for proper pronunciation. Invalid language attributes cause screen readers to use the wrong library, making text sound like a confusing accent or completely unintelligible, especially for multilingual users who access content in multiple languages.

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Audit Elements

html
<html class="a-no-js" lang="en-us">
All page content should be contained by landmarks

Content should be organized within high-level landmark regions like <header>, <navigation>, <main>, and <footer>. Content outside these sections is difficult to find and its purpose may be unclear, making navigation inefficient for screen reader users who rely on landmarks to understand page structure.

Learn more

Audit Elements

.a-container
<div class="a-container a-padding-double-large" style="min-width:350px;padding:44px 0 !important">
.a-spacing-double-large
<div class="a-row a-spacing-double-large" style="width: 350px; margin: 0 auto">
.a-spacing-medium
<div class="a-row a-spacing-medium a-text-center"><i class="a-icon a-logo" alt="Amazon logo"></i></div>
.a-logo
<i class="a-icon a-logo" alt="Amazon logo"></i>
.a-alert > .a-box-inner
<div class="a-box-inner">
                <i class="a-icon a-icon-alert" alt="Alert icon"></i>
                <h4>Click the button below to continue shopping</h4>
                </div>
.a-icon-alert
<i class="a-icon a-icon-alert" alt="Alert icon"></i>
h4
<h4>Click the button below to continue shopping</h4>
.a-spacing-double-large > .a-section
<div class="a-section">
.a-color-offset-background
<div class="a-box a-color-offset-background">
.a-padding-extra-large
<div class="a-box-inner a-padding-extra-large">

Showing first 10 of 25 audited elements.

Alternative text of images should not be repeated as text

Duplicating alternative text adjacent to an image or link forces screen readers to announce the same information twice. This redundancy is unnecessary and confusing, especially when image buttons repeat their labels in nearby text.

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Audit Elements

img
<img src="https://fls-na.amazon.com/1/oc-csi/1/OP/requestId=302FV64M53WAVHWY969J&amp;js=1" alt="">
aria-hidden="true" must not be present on the document body

Setting <body aria-hidden="true" hides all page content from assistive technologies while leaving it visible on screen. This creates a confusing experience where keyboard users can still tab to elements, but screen readers remain completely silent, providing no information about what's focused.

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Audit Elements

body
<body>
Buttons must have discernible text

Screen reader users cannot determine the purpose of buttons without an accessible name. Without a name, users don't know what action the button will perform when activated.

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Audit Elements

button
<button type="submit" class="a-button-text" alt="Continue shopping">Continue shopping</button>
Documents must have <title> element to aid in navigation

The page title is the first thing screen reader users hear when loading a page. Without a descriptive, unique title, users must read through the entire page to understand its contents and purpose, wasting valuable time on every page visit.

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Audit Elements

html
<html class="a-no-js" lang="en-us">
Elements marked as presentational should be consistently ignored

Elements with role="none" or role="presentation" should be removed from the accessibility tree. Adding global ARIA attributes or making these elements focusable prevents their removal, leaving them accessible to screen readers when they should be ignored, creating unexpected and confusing behavior.

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Audit Elements

img
<img src="https://fls-na.amazon.com/1/oc-csi/1/OP/requestId=302FV64M53WAVHWY969J&amp;js=1" alt="">
Elements must meet minimum color contrast ratio thresholds

People with low vision or color blindness cannot read text that lacks sufficient contrast with its background. With nearly three times more people having low vision than total blindness, and 8% of men and 0.4% of women having color deficiencies, adequate contrast is essential for making text readable to millions of users.

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Audit Elements

h4
<h4>Click the button below to continue shopping</h4>
.a-color-base
<div class="a-text-center a-size-mini a-color-base">
Heading levels should only increase by one

Headings convey page structure for screen reader users the same way text size does for sighted users. Properly ordered headings (h1 through h6) allow screen reader users to quickly navigate and understand content structure, saving significant time and frustration while also improving search engine optimization.

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Audit Elements

h4
<h4>Click the button below to continue shopping</h4>
Headings should not be empty

Screen readers announce headings to help users navigate page structure. Empty headings confuse users and prevent them from understanding the page's organization. Headings should only be used to convey structure, not for visual styling, and must contain accessible text that screen readers can announce.

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Audit Elements

h4
<h4>Click the button below to continue shopping</h4>
Images must have alternative text

Screen readers cannot translate images into text without alt attributes. Alternative text is essential for blind users and beneficial for users with low vision or color blindness, providing the same information that sighted users get from viewing the image.

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Audit Elements

img
<img src="https://fls-na.amazon.com/1/oc-csi/1/OP/requestId=302FV64M53WAVHWY969J&amp;js=1" alt="">
Inline text spacing must be adjustable with custom stylesheets

Single-spaced text makes it difficult for people with cognitive disabilities to track lines while reading. Providing line spacing between 1.5 to 2 helps these users start a new line more easily after finishing the previous one.

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Audit Elements

.a-container
<div class="a-container a-padding-double-large" style="min-width:350px;padding:44px 0 !important">
.a-spacing-double-large
<div class="a-row a-spacing-double-large" style="width: 350px; margin: 0 auto">
Interactive controls must not be nested

Nested interactive elements create empty tab stops where screen readers remain silent. When users tab to a focusable element inside another interactive control, they receive no information about its name, role, or state, creating a confusing and broken navigation experience.

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Audit Elements

button
<button type="submit" class="a-button-text" alt="Continue shopping">Continue shopping</button>
Links must have discernible text

Keyboard users and screen reader users can only interact with links that have accessible names and can receive focus. Without proper names, users don't know where links lead. Without keyboard focus, users who cannot use a mouse cannot activate the links at all.

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Audit Elements

a:nth-child(1)
<a href="https://www.amazon.com/gp/help/customer/display.html/ref=footer_cou?ie=UTF8&amp;nodeId=508088">Conditions of Use</a>
a:nth-child(6)
<a href="https://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&amp;nodeId=468496">Privacy Policy</a>
Page must have means to bypass repeated blocks

Keyboard-only users must tab through all navigation and header content before reaching the main content, which can take several minutes and cause physical pain for users with motor limitations. Bypass mechanisms like skip links allow these users to jump directly to main content, saving time and reducing fatigue.

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Audit Elements

html
<html class="a-no-js" lang="en-us">
Users should be able to zoom and scale the text up to 500%

The user-scalable="no" and restrictive maximum-scale parameters prevent people with low vision from zooming to read content. Users who rely on browser zoom to enlarge text are blocked from accessing content at a readable size, violating their need to scale pages up to 5x zoom.

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Audit Elements

meta[name="viewport"]
<meta name="viewport" content="width=device-width">
Zooming and scaling must not be disabled

Setting user-scalable="no" or maximum-scale less than 2 prevents people with low vision from zooming to read content. Users who enlarge text in their browsers are blocked from making content readable, violating accessibility guidelines that require supporting at least 200% zoom.

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Audit Elements

meta[name="viewport"]
<meta name="viewport" content="width=device-width">

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