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Travel & Hospitality

The most accessible travel & hospitality sites are Kayak and TripAdvisor, both with a score of 90. The least accessible travel & hospitality site is Hilton, with a score of 25.

League at a glance

League average accessibility score

64

Poor7 vs last month

2 Good · 1 Needs improvement · 5 Poor

10

sites tracked

1,240

scans analysed

115

issues found

351

audits passed

Travel & Hospitality league table

Good · 90+

  1. Position 1, tied1places gained since last monthKayakKayak90 out of 100, goodNo change in score
  2. Position 1, tied1places gained since last monthTripAdvisorTripAdvisor90 out of 100, goodNo change in score

Needs improvement · 70–89

  1. Position 33places gained since last monthUnited AirlinesUnited AirlinesCrossed into Needs improvement78 out of 100, needs improvement20 points up since last month

Poor · below 70

  1. Position 4, tied3places gained since last monthDelta Air LinesDelta Air Lines60 out of 100, poor5 points up since last month
  2. Position 4, tied1places gained since last monthMarriottMarriottCrossed into Poor60 out of 100, poor15 points down since last month
  3. Position 65places lost since last monthBooking.comBooking.comCrossed into Poor58 out of 100, poor35 points down since last month
  4. Position 73places lost since last monthAirbnbAirbnbCrossed into Poor50 out of 100, poor30 points down since last month
  5. Position 8No change in positionHiltonHilton25 out of 100, poorNo change in score

Trend shows one point per week since April, coloured by the zone each score sits in. Scores come from automated WCAG checks run every week; positions and movement are recomputed on the 1st of each month.

League insights

What holds travel & hospitality sites back

Most common failures in this league

  • page landmarksmoderate75%
    6 of 8 sites affected
  • single main landmarkmoderate63%
    5 of 8 sites affected
  • page languageserious50%
    4 of 8 sites affected
  • text spacingserious38%
    3 of 8 sites affected
  • top-level headingmoderate38%
    3 of 8 sites affected
  • colour contrastserious13%
    1 of 8 sites affected

Share of league sites with at least one instance in this month's scans. Severity per axe-core impact.

How does your travel & hospitality site stack up?

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