Ford — Accessibility Score 36 | A11y Pulse Scoreboard

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Fordford.com

Accessibility Score

36Poor

Issues Found

83Serious3Moderate2Minor

Issues Found

Serious

Elements must meet minimum color contrast ratio thresholds

14 elements

People with low vision or color blindness cannot read text that lacks sufficient contrast with its background. With nearly three times more people having low vision than total blindness, and 8% of men and 0.4% of women having color deficiencies, adequate contrast is essential for making text readable to millions of users.

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Failing Elements

#jd-power-3col > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<p class="cmp-grid__eyebrow fade fade-in">
                        JD Power Awards
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.32 (foreground color: #e0e0e0, background color: #ffffff, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1

#jd-power-3col-id > .cmp-grid__heading.fade.fade-in

<p class="cmp-grid__heading fade fade-in">
                        Unmatched New-Vehicle Quality Among Mainstream Brands
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.6 (foreground color: #cccccc, background color: #ffffff, font size: 36.0pt (48px), font weight: normal). Expected contrast ratio of 3:1

.grid:nth-child(50) > .cmp-grid > .gdux--lightTheme.pad-top-56.pad-bottom-none > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<p class="cmp-grid__eyebrow fade fade-in">
                        Explore All Vehicles
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.32 (foreground color: #e0e0e0, background color: #ffffff, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1

<h1 class="cmp-grid__heading fade fade-in">
                        Find Your Ford
                    </h1>

Fix any of the following:

Element has insufficient color contrast of 1.6 (foreground color: #cccccc, background color: #ffffff, font size: 36.0pt (48px), font weight: normal). Expected contrast ratio of 3:1

.pad-top-56.pad-bottom-none.inherit > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Technology
                    </h2>

Fix any of the following:

Element has insufficient color contrast of 1.32 (foreground color: #e0e0e0, background color: #ffffff, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1

.pad-top-56.pad-bottom-none.inherit > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__heading-container > .cmp-grid__heading.fade.fade-in

<p class="cmp-grid__heading fade fade-in">
                        Create Your Perfect Drive
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.6 (foreground color: #cccccc, background color: #ffffff, font size: 36.0pt (48px), font weight: normal). Expected contrast ratio of 3:1

.grid:nth-child(58) > .cmp-grid > .pad-top-56.pad-bottom-56.inherit > .cmp-grid__text-container.pad-bottom-56 > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Buying A Ford
                    </h2>

Fix any of the following:

Element has insufficient color contrast of 1.32 (foreground color: #e0e0e0, background color: #ffffff, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1

.grid:nth-child(58) > .cmp-grid > .pad-top-56.pad-bottom-56.inherit > .cmp-grid__text-container.pad-bottom-56 > .cmp-grid__heading-container > .cmp-grid__heading.fade.fade-in

<p class="cmp-grid__heading fade fade-in">
                        Get a Quote. Get Keys. Get Going.
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.6 (foreground color: #cccccc, background color: #ffffff, font size: 36.0pt (48px), font weight: normal). Expected contrast ratio of 3:1

#mediaAccordion-The\ Ford\ Owner\ Experience > .fade.fade-in

<h2 class="fade fade-in">The Ford Owner Experience</h2>

Fix any of the following:

Element has insufficient color contrast of 1.6 (foreground color: #cccccc, background color: #ffffff, font size: 30.0pt (40px), font weight: normal). Expected contrast ratio of 3:1

#ford-inspires > .cmp-grid__text-container.pad-bottom-56 > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<p class="cmp-grid__eyebrow fade fade-in">
                        In the News, In Your Community 
                    </p>

Fix any of the following:

Element has insufficient color contrast of 1.32 (foreground color: #e0e0e0, background color: #ffffff, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1

Showing first 10 of 14 failing elements.

Serious

Links must have discernible text

1 element

Keyboard users and screen reader users can only interact with links that have accessible names and can receive focus. Without proper names, users don't know where links lead. Without keyboard focus, users who cannot use a mouse cannot activate the links at all.

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Failing Elements

a[href$="www.ford.com"]

<a class="footer-skinny__logo hide-on-mobile" href="https://www.ford.com">
        <svg height="33" width="84">
          <title></title>
          <use href="#footer-skinny-logo"></use>
        </svg>
      </a>

Fix all of the following:

Element is in tab order and does not have accessible text

Fix any of the following:

Element does not have text that is visible to screen readers
aria-label attribute does not exist or is empty
aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty
Element has no title attribute

Serious

<ul> and <ol> must only directly contain <li>, <script> or <template> elements

1 element

Lists must contain only li elements as direct children (besides non-content elements like script or style). When other content elements appear within ul or ol tags, screen readers cannot properly inform users they're listening to list items, breaking the expected list navigation experience.

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Failing Elements

.navigation-menu__unordered-list:nth-child(1)

<ul class="navigation-menu__unordered-list">

Fix all of the following:

List element has direct children that are not allowed: a

Moderate

Heading levels should only increase by one

1 element

Headings convey page structure for screen reader users the same way text size does for sighted users. Properly ordered headings (h1 through h6) allow screen reader users to quickly navigate and understand content structure, saving significant time and frustration while also improving search engine optimization.

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Failing Elements

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > h5

<h5 class="cmp-offerCard__campaign-title"><b><div style="font-size:14pt">2026 Ford F-150</div> <div style="font-size:12pt"></div></b></h5>

Fix any of the following:

Heading order invalid

Moderate

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination

1 element

Each landmark on a page must have either a unique role or a unique accessible name. Duplicate landmarks confuse screen reader users about which section they're navigating to, making it difficult to efficiently move through the page structure.

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Failing Elements

#vjs_video_3

<div id="vjs_video_3" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="0" lang="en" translate="no" role="region" aria-label="Video Player">

Fix any of the following:

The landmark must have a unique aria-label, aria-labelledby, or title to make landmarks distinguishable

Moderate

All page content should be contained by landmarks

32 elements

Content should be organized within high-level landmark regions like <header>, <navigation>, <main>, and <footer>. Content outside these sections is difficult to find and its purpose may be unclear, making navigation inefficient for screen reader users who rely on landmarks to understand page structure.

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Failing Elements

.cmp-teaser__content--expandedText

<div class="cmp-teaser__content cmp-teaser__content--expandedText  cmp-teaser__content--noImageTeaser">

Fix any of the following:

Some page content is not contained by landmarks

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left

<div class="cmp-offerCard__campaign-left">

Fix any of the following:

Some page content is not contained by landmarks

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-right > .cmp-offerCard__campaign-details

<div class="cmp-offerCard__campaign-details">

Fix any of the following:

Some page content is not contained by landmarks

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-right > .cmp-offerCard__campaign-footer

<div class="cmp-offerCard__campaign-footer">

Fix any of the following:

Some page content is not contained by landmarks

.grid:nth-child(47)

<div class="grid">

Fix any of the following:

Some page content is not contained by landmarks

div[data-correlation-id="f569168e"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image

<div class="cmp-teaser__image">

Fix any of the following:

Some page content is not contained by landmarks

div[data-correlation-id="f569168e"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__button-container--small.cmp-teaser__button-container

<div class="cmp-teaser__button-container  cmp-teaser__button-container--small">

Fix any of the following:

Some page content is not contained by landmarks

div[data-correlation-id="51a9723f"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image

<div class="cmp-teaser__image">

Fix any of the following:

Some page content is not contained by landmarks

div[data-correlation-id="51a9723f"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__button-container--small.cmp-teaser__button-container

<div class="cmp-teaser__button-container  cmp-teaser__button-container--small">

Fix any of the following:

Some page content is not contained by landmarks

.grid:nth-child(50)

<div class="grid">

Fix any of the following:

Some page content is not contained by landmarks

Showing first 10 of 32 failing elements.

Minor

ARIA role should be appropriate for the element

4 elements

Invalid ARIA role and HTML element combinations can break accessibility for entire sections of your application. When roles are used incorrectly, assistive technologies may report confusing or nonsensical information to users, making it impossible for them to understand and interact with the interface properly.

Learn more

Failing Elements

#carousel-e66d406791

<section id="carousel-e66d406791" class="cmp-carousel-slider background-white pad-top-56 pad-bottom-56 cmp-billboardCarousel" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

Fix any of the following:

ARIA role region is not allowed for given element

#jd-power-carousel

<section id="jd-power-carousel" class="cmp-carousel-slider gdux--lightTheme background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

Fix any of the following:

ARIA role region is not allowed for given element

#carousel-d9c410efcc

<section id="carousel-d9c410efcc" class="cmp-carousel-slider gdux--lightTheme background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

Fix any of the following:

ARIA role region is not allowed for given element

#carousel-3757645cb8

<section id="carousel-3757645cb8" class="cmp-carousel-slider  background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

Fix any of the following:

ARIA role region is not allowed for given element

Minor

Headings should not be empty

1 element

Screen readers announce headings to help users navigate page structure. Empty headings confuse users and prevent them from understanding the page's organization. Headings should only be used to convey structure, not for visual styling, and must contain accessible text that screen readers can announce.

Learn more

Failing Elements

.footer-nav__heading

<h2 class="footer-nav__heading">
        
      </h2>

Fix any of the following:

Element does not have text that is visible to screen readers
aria-label attribute does not exist or is empty
aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty
Element has no title attribute

Passed Audits

<html> element must have a lang attribute

1 element

Screen readers need language information to switch between pronunciation libraries. Without a specified language, screen readers default to the user's preferred language, resulting in incorrect pronunciation that sounds like a strange accent and makes content difficult or impossible to understand.

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Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

<html> element must have a valid value for the lang attribute

1 element

Screen readers use language-specific sound libraries for proper pronunciation. Invalid language attributes cause screen readers to use the wrong library, making text sound like a confusing accent or completely unintelligible, especially for multilingual users who access content in multiple languages.

Learn more

Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

<li> elements must be contained in a <ul> or <ol>

103 elements

Lists require proper semantic hierarchy with ul or ol parent elements and li child elements. This structure allows screen readers to announce when users enter a list, how many items it contains, and which item they're currently on, providing essential context for understanding the content.

Learn more

Audit Elements

.navigation-menu__unordered-list:nth-child(1) > .navigation-menu__list-item:nth-child(3)

<li class="navigation-menu__list-item  ">

.navigation-menu__unordered-list:nth-child(1) > .navigation-menu__list-item:nth-child(4)

<li class="navigation-menu__list-item  ">

.navigation-menu__list-item:nth-child(5)

<li class="navigation-menu__list-item  ">

.navigation-menu__list-item:nth-child(6)

<li class="navigation-menu__list-item  ">

.search-bar

<li class="navigation-menu__list-item search-bar" data-cmp-is="search-bar">

.navigation-menu__unordered-list--icons > .locate-dealer.navigation-menu__list-item

<li class="navigation-menu__list-item locate-dealer">

.navigation-menu__unordered-list--icons > .navigation-menu__list-item--my-account[data-cmp-is="my-account-menu-item"][data-authentication-state="logged out"]

<li class="navigation-menu__list-item  navigation-menu__list-item--my-account" data-cmp-is="my-account-menu-item" data-authentication-state="logged out">

.navigation-menu__list-item--language-selector

<li class="navigation-menu__list-item  navigation-menu__list-item--language-selector" data-cmp-is="language-selector-menu-item">

#carousel-e66d406791-item-8faf347aeb-tabpanel

<li id="carousel-e66d406791-..." class="cmp-carousel-slider_..." aria-roledescription="slide" aria-label="1 of 2" data-cmp-data-layer="{"carousel-e66d40679..." data-cmp-hook-carous...="item" data-slide-index="1">

#carousel-e66d406791-item-8861f25f5a-tabpanel

<li id="carousel-e66d406791-..." class="cmp-carousel-slider_..." aria-roledescription="slide" aria-label="2 of 2" data-cmp-data-layer="{"carousel-e66d40679..." data-cmp-hook-carous...="item" data-slide-index="2">

Showing first 10 of 103 audited elements.

<ul> and <ol> must only directly contain <li>, <script> or <template> elements

14 elements

Learn more

Audit Elements

.navigation-menu__unordered-list--icons

<ul class="navigation-menu__unordered-list navigation-menu__unordered-list--icons">

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .cmp-carousel-slider-content[aria-atomic="false"][aria-live="polite"]

<ul class="cmp-carousel-slider-content " aria-atomic="false" aria-live="polite" style="transform: translateX(-1280px);">

<ul class="cmp-carousel-slider-pagination-crumbs" aria-label="carousel controls" data-pagination-label="Slide 1">

#jd-power-carousel > .cmp-carousel-slider__wrapper[data-total-slides="3"][data-current-slide="1"] > .hideChipsOnDesktop.hideChipsOnTablet.hideChipsOnMobile > .cmp-carousel-slider__item-container > .cmp-carousel-slider-content[aria-atomic="false"][aria-live="polite"]

<ul class="cmp-carousel-slider-content " aria-atomic="false" aria-live="polite" style="transform: translateX(0px);">

#carousel-d9c410efcc > .cmp-carousel-slider__wrapper[data-total-slides="3"][data-current-slide="1"] > .hideChipsOnDesktop.hideChipsOnTablet.hideChipsOnMobile > .cmp-carousel-slider__item-container > .cmp-carousel-slider-content[aria-atomic="false"][aria-live="polite"]

<ul class="cmp-carousel-slider-content " aria-atomic="false" aria-live="polite" style="transform: translateX(0px);">

#carousel-3757645cb8 > .cmp-carousel-slider__wrapper[data-total-slides="3"][data-current-slide="1"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .cmp-carousel-slider-content[aria-atomic="false"][aria-live="polite"]

<ul class="cmp-carousel-slider-content " aria-atomic="false" aria-live="polite" style="transform: translateX(0px);">

.footer-nav__unordered-list

<ul class="footer-nav__unordered-list">

#footer-main-accordion-0 > .footer-main__unordered-list

<ul class="footer-main__unordered-list">

#footer-main-accordion-1 > .footer-main__unordered-list

<ul class="footer-main__unordered-list">

#footer-main-accordion-2 > .footer-main__unordered-list

<ul class="footer-main__unordered-list">

Showing first 10 of 14 audited elements.

All page content should be contained by landmarks

1460 elements

Learn more

Audit Elements

main

<main class="main-container">
    
    
    

    
    
    
</main>

.promobanner

<div class="promobanner promoBanner">








</div>

header

<header class="header header--theme-transparent-on-dark" data-cmp-is="header" style="opacity: 1;">

.header__scrim

<div class="header__scrim"></div>

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__navbar-container

<div class="header__navbar-container">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

#navigation-menu

<div class="navigation-menu" data-cmp-is="navigation-menu" id="navigation-menu">

.navigation-menu__container

<div class="navigation-menu__container" data-role-cfg="{"mbl": "list", "dsk": "presentation"}" role="presentation">

.navigation-menu__unordered-list:nth-child(1)

<ul class="navigation-menu__unordered-list">

Showing first 10 of 1460 audited elements.

Alternative text of images should not be repeated as text

28 elements

Duplicating alternative text adjacent to an image or link forces screen readers to announce the same information twice. This redundancy is unnecessary and confusing, especially when image buttons repeat their labels in nearby text.

Learn more

Audit Elements

#carousel-e66d406791-item-8faf347aeb-tabpanel > .billboard > .cmp-billboard.desktopZoom > .cmp-billboard__section.shorterBillboard.overlap-nav > .cmp_media > .image > picture > img[fetchpriority="high"]

<img alt="Person loading horses into a horse trailer hitched to a 2026 Ford F-150® King Ranch® model" fetchpriority="high">

#carousel-e66d406791-item-8861f25f5a-tabpanel > .billboard > .cmp-billboard.desktopZoom > .cmp-billboard__section.shorterBillboard.overlap-nav > .cmp_media > .image > picture > img[fetchpriority="high"]

<img alt="A line-up of Ford Trucks and SUVs parked in front of a Ford dealership" fetchpriority="high">

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > .cmp-offerCard__campaign-image > img[alt="Campaign Image"][height="160"][width="252"]

<img alt="Campaign Image" src="https://www.ford.com/cxservices/incentives/CampaignImage?imageType=global&initiativeID=330328&imageName=347997v1.png&provinceOrRegion=F72C&make=Ford&model=F-150 F-150&year=2026&language=EN&authId=258103172&regionCode=USA" height="160" width="252" loading="lazy">

div[data-correlation-id="4e8e9808"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford F-150® STX...">

div[data-correlation-id="7af02a1a"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford Super Duty...">

div[data-correlation-id="9e797cc9"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford Mustang Da...">

div[data-correlation-id="f569168e"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="A 2027 Ford Expediti...">

div[data-correlation-id="51a9723f"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="A 2027 Ford Explorer...">

#container-b48205f470 > .banner > .cmp-banner > .cmp-banner__background > picture > .cmp-banner__bgimage[loading="lazy"]

<img src="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/TME_Banner_Background_Desktop.jpg" alt="Close-up of baseball field grass and dirt" loading="lazy" class="cmp-banner__bgimage">

.imageRight.cmp-banner__container > .cmp-banner__contentImage > .cmp_media > .image > picture > img[fetchpriority="high"]

<img src="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/MLB_Logo_Home.png" srcset="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/MLB_Logo_Home.png" alt="Ford and MLB partnership announcement" fetchpriority="high">

Showing first 10 of 28 audited elements.

ARIA attributes must be used as specified for the element's role

158 elements

Using ARIA attributes where they're not expected causes unpredictable behavior in assistive technologies. Following the ARIA specification ensures that screen readers and other tools can properly interpret and communicate your content's meaning to people with disabilities.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand > svg[aria-label="Ford Home Page"][height="30"][width="80"]

<svg aria-label="Ford Home Page" height="30" width="80">
            <title>Ford Home Page</title>
            <use href="#navigation-menu-ford-logo"></use>
          </svg>

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"] > svg[aria-label="Search Submit"][width="16"][height="16"]

<svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>

Showing first 10 of 158 audited elements.

ARIA attributes must conform to valid names

158 elements

Misspelled or non-existent ARIA attributes cannot perform their intended accessibility function. Assistive technologies rely on correctly spelled, current ARIA attributes to convey proper user interface behaviors and structural information to people with disabilities.

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Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand > svg[aria-label="Ford Home Page"][height="30"][width="80"]

<svg aria-label="Ford Home Page" height="30" width="80">
            <title>Ford Home Page</title>
            <use href="#navigation-menu-ford-logo"></use>
          </svg>

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

<svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>

Showing first 10 of 158 audited elements.

ARIA attributes must conform to valid values

155 elements

ARIA attributes must contain correctly spelled values that match the attribute's expected options. Invalid values prevent the accessibility feature from working, making content inaccessible to assistive technology users who depend on these attributes for navigation and interaction.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand > svg[aria-label="Ford Home Page"][height="30"][width="80"]

<svg aria-label="Ford Home Page" height="30" width="80">
            <title>Ford Home Page</title>
            <use href="#navigation-menu-ford-logo"></use>
          </svg>

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

<svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>

Showing first 10 of 155 audited elements.

ARIA commands must have an accessible name

33 elements

Screen reader users cannot determine the purpose of interactive elements with role="link", role="button", or role="menuitem" that lack an accessible name. Without a name, these controls are essentially invisible to assistive technology users.

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Audit Elements

span[aria-label="Disclosure Offer Details"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Offer Details" data-listener-added="true">Offer Details</span>

sup[data-disclosure-id="330328"] > .disclosure_id[aria-label="Offer Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Offer Details" data-listener-added="true">Offer Details</span>

div[data-correlation-id="4e8e9808"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__content--bottomExpandedText.cmp-teaser__content > .cmp-teaser__content--wrapper.smallCard > div > .cmp-teaser__title-container > .cmp-teaser__title > p > .disclosure[data-disc="*"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure *"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

div[data-correlation-id="4e8e9808"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__disclaimer > .disclaimer > p > .disclosure[data-disc="Important Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Important Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Important Details" data-listener-added="true">Important Details</span>

div[data-correlation-id="7af02a1a"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__content--bottomExpandedText.cmp-teaser__content > .cmp-teaser__content--wrapper.smallCard > div > .cmp-teaser__title-container > .cmp-teaser__title > p > .disclosure[data-disc="*"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure *"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

div[data-correlation-id="7af02a1a"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__disclaimer > .disclaimer > p > .disclosure[data-disc="Important Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Important Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Important Details" data-listener-added="true">Important Details</span>

.cmp-teaser__title > p > .rightDisclosure[data-disc="*"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure *"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

.rightDisclosure[data-disc="Important Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Important Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Important Details" data-listener-added="true">Important Details</span>

div[data-correlation-id="f569168e"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__disclaimer > .disclaimer > p > .disclosure[data-disc="Image Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Image Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Image Details" data-listener-added="true">Image Details</span>

div[data-correlation-id="51a9723f"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__disclaimer > .disclaimer > p > .disclosure[data-disc="Image Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Image Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Image Details" data-listener-added="true">Image Details</span>

Showing first 10 of 33 audited elements.

ARIA dialog and alertdialog nodes should have an accessible name

1 element

Screen reader users cannot identify the purpose of role="dialog" or role="alertdialog" elements without an accessible name. This leaves users confused about what dialog they've encountered and what it contains.

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Audit Elements

div[aria-label="Privacy"]

<div role="dialog" aria-label="Privacy">

ARIA hidden element must not be focusable or contain focusable elements

118 elements

Elements with aria-hidden="true" are removed from the accessibility API but remain keyboard-focusable, creating confusion about their visibility state. When users tab to these hidden elements, screen readers stay silent, leaving users unaware of what they've focused on or why nothing is being announced.

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Audit Elements

.icon > span > svg[aria-label="Close"][width="24"][height="24"]

<svg aria-label="Close" aria-hidden="true" height="24" width="24">
                    <use href="#close"></use>
                </svg>

.cmp-location-verification-modal__close > svg[width="24"][height="24"]

<svg aria-hidden="true" height="24" width="24">
          <use href="#close"></use>
        </svg>

.mobile-navigation__toggle-lines

<span aria-hidden="true" class="mobile-navigation__toggle-lines"></span>

.mobile-navigation__toggle-label--close

<div aria-hidden="true" class="mobile-navigation__toggle-label mobile-navigation__toggle-label--close visually-hidden">
          close menu
        </div>

.navigation-menu__unordered-list:nth-child(1) > .locate-dealer.navigation-menu__list-item > .utility-item.locate-dealer-link[aria-label="Locate Dealer"] > .fgx-icon.locate-dealer-icon.icon-location-v2

<span class="fgx-icon locate-dealer-icon icon-location-v2" aria-hidden="true">
        <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none">
          <use href="#locate-dealer-icon"></use>
        </svg>
      </span>

button[aria-label="Vehicles"] > .navigation-menu__list-item-icon > svg[width="16"][height="16"]:nth-child(1)

<svg aria-hidden="true" height="16" width="16">
            <title>Expand</title>
            <use href="#navigation-menu-plus"></use>
          </svg>

button[aria-label="Vehicles"] > .navigation-menu__list-item-icon > svg[width="16"][height="16"]:nth-child(2)

<svg aria-hidden="true" height="16" width="16">
            <title>Collapse</title>
            <use href="#navigation-menu-minus"></use>
          </svg>

button[aria-label="Shop"] > .navigation-menu__list-item-icon > svg[width="16"][height="16"]:nth-child(1)

<svg aria-hidden="true" height="16" width="16">
            <title>Expand</title>
            <use href="#navigation-menu-plus"></use>
          </svg>

button[aria-label="Shop"] > .navigation-menu__list-item-icon > svg[width="16"][height="16"]:nth-child(2)

<svg aria-hidden="true" height="16" width="16">
            <title>Collapse</title>
            <use href="#navigation-menu-minus"></use>
          </svg>

.at-element-click-tracking > .navigation-menu__list-item-icon > svg[width="16"][height="16"]:nth-child(1)

<svg aria-hidden="true" height="16" width="16">
            <title>Expand</title>
            <use href="#navigation-menu-plus"></use>
          </svg>

Showing first 10 of 118 audited elements.

ARIA role should be appropriate for the element

212 elements

Learn more

Audit Elements

.zipcode-overlay__content

<div class="zipcode-overlay__content" role="dialog" tabindex="-1">

.icon

<button type="button" role="button" aria-label="Close" class="icon icon-close zipcode-toggle-popup">

.cmp-location-verification-modal__overlay

<div class="cmp-location-verification-modal__overlay" role="dialog" aria-modal="true" aria-labelledby="loc-verify-title" tabindex="-1" style="display:none;">

#loc-verify-error

<div id="loc-verify-error" class="cmp-location-verification-modal__error" role="alert" aria-live="assertive" style="display:none;">
          Please enter a valid ZIP code
        </div>

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.navigation-menu__container

<div class="navigation-menu__container" data-role-cfg="{"mbl": "list", "dsk": "presentation"}" role="presentation">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"]

<form action="https://www.ford.com..." class="search-bar__form nav..." method="GET" novalidate="" role="search" data-search-click-ac...="{"name":"globalSearc..." data-search-input-na...="f:searchInputString">

.search-bar__form--mobile

<form action="https://www.ford.com..." class="search-bar__form sea..." method="GET" novalidate="" role="search" data-search-click-ac...="{"name":"globalSearc..." data-search-input-na...="f:searchInputString">

div[data-sc-overlay-id="external"]

<div class="cmp-simpleChoiceOver..." data-sc-overlay-id="external" data-sc-overlay-trig...="externalUrl" role="dialog" aria-labelledby="externalHeading" aria-describedby="description" tabindex="-1" data-fgx-simple-choi...="" aria-modal="true" data-sc-initialized="true">

.cmp-billboard__disclaimer > .disclaimer > p > .disclosure[data-disc="Important Details"][data-disclosure-type="inline"] > .disclosure_id[aria-label="Disclosure Important Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="-1" role="button" aria-label="Disclosure Important Details" data-listener-added="true" aria-hidden="true">Important Details</span>

Showing first 10 of 212 audited elements.

ARIA roles used must conform to valid values

72 elements

Invalid ARIA role values prevent assistive technologies from understanding and communicating the element's purpose to users. Without valid roles, screen readers cannot provide information about the element's features, properties, or how users should interact with it.

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Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.navigation-menu__container

<div class="navigation-menu__container" data-role-cfg="{"mbl": "list", "dsk": "presentation"}" role="presentation">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"]

<form action="https://www.ford.com..." class="search-bar__form nav..." method="GET" novalidate="" role="search" data-search-click-ac...="{"name":"globalSearc..." data-search-input-na...="f:searchInputString">

#carousel-e66d406791

<section id="carousel-e66d406791" class="cmp-carousel-slider background-white pad-top-56 pad-bottom-56 cmp-billboardCarousel" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

span[aria-label="Disclosure Offer Details"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Offer Details" data-listener-added="true">Offer Details</span>

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider-pagination-crumbs-container > .cmp-carousel-slider-pagination-crumbs[aria-label="carousel controls"][data-pagination-label="Slide 1"] > li:nth-child(1) > .cmp-carousel-slider-pagination-crumbs-ol[aria-label="Slide 1"][data-slide-number="1"]

<button role="button" tabindex="-1" class="cmp-carousel-slider-pagination-crumbs-ol" data-slide-number="1" aria-label="Slide 1"></button>

.zipcode-text

<a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a>

sup[data-disclosure-id="330328"] > .disclosure_id[aria-label="Offer Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Offer Details" data-listener-added="true">Offer Details</span>

#jd-power-carousel

<section id="jd-power-carousel" class="cmp-carousel-slider gdux--lightTheme background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

Showing first 10 of 72 audited elements.

ARIA tab nodes must have an accessible name

3 elements

Ensure every ARIA tab node has an accessible name

Learn more

Audit Elements

#ford-mobile-service-tab

<div class="itemTitle" role="tab" data-accordion-item="0" id="ford-mobile-service-tab" tabindex="0" aria-controls="ford-mobile-service-tabpanel" aria-selected="true"><h3>Ford Mobile Service</h3>
</div>

#ford-pickup-\&-delivery-tab

<div class="itemTitle" role="tab" data-accordion-item="1" id="ford-pickup-&amp;-delivery-tab" tabindex="-1" aria-controls="ford-pickup-&amp;-delivery-tabpanel" aria-selected="false"><h3>Ford Pickup &amp; Delivery</h3>
</div>

#fordpass-rewards-tab

<div class="itemTitle" role="tab" data-accordion-item="2" id="fordpass-rewards-tab" tabindex="-1" aria-controls="fordpass-rewards-tabpanel" aria-selected="false"><h3>Ford&nbsp;Rewards</h3>
</div>

aria-hidden="true" must not be present on the document body

1 element

Setting <body aria-hidden="true" hides all page content from assistive technologies while leaving it visible on screen. This creates a confusing experience where keyboard users can still tab to elements, but screen readers remain completely silent, providing no information about what's focused.

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Audit Elements

body

<body class="fgx-brand-css bri-nav-transparent-onDrk gdux--lightTheme back-to-top-enabled">

autocomplete attribute must be used correctly

2 elements

Missing or incorrect autocomplete values make forms inaccessible to screen reader users. Screen readers cannot provide adequate information about form fields without proper autocomplete attributes, preventing users from understanding what information is required and how to complete forms correctly.

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Audit Elements

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.footer-nav__input

<input aria-label="Search" autocapitalize="none" autocomplete="off" autocorrect="off" class="footer-nav__input" name="f:searchInputString" placeholder="Search" type="search">

Banner landmark should not be contained in another landmark

1 element

Banner landmarks must be top-level to effectively designate the header portion of the page. Nested banner landmarks fail to provide the structural information screen reader users need to navigate efficiently through the page layout.

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Audit Elements

header

<header class="header header--theme-transparent-on-dark" data-cmp-is="header" style="opacity: 1;">

Buttons must have discernible text

36 elements

Screen reader users cannot determine the purpose of buttons without an accessible name. Without a name, users don't know what action the button will perform when activated.

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Audit Elements

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

.navigation-menu__unordered-list--icons > .navigation-menu__list-item--my-account[data-cmp-is="my-account-menu-item"][data-authentication-state="logged out"] > .navigation-menu__list-item-button[aria-label="My Account"][type="button"]

<button class="navigation-menu__lis..." type="button" aria-label="My Account" data-ford-metrics-cl...="{"name":"global-oncl...">

.navigation-menu__list-item-button[aria-label="Language Selection"][type="button"]

<button class="navigation-menu__lis..." type="button" aria-label="Language Selection" data-ford-metrics-cl...="{"name":"global-oncl...">

.pause

<button class="btnPlayPause pause" aria-label="Pause">

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .prev-button.carousel-slider-button[aria-label="Previous Slide"]

<button class="carousel-slider-button prev-button " aria-label="Previous Slide" tabindex="0">
        <svg height="24" width="24" aria-label="Previous Slide">
            <use href="#keyboard_arrow_left"></use>
        </svg>
    </button>

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .next-button.carousel-slider-button[aria-label="Next Slide"]

<button class="carousel-slider-button next-button " aria-label="Next Slide" tabindex="0">
        <svg height="24" width="24" aria-label="Next Slide">
            <use href="#keyboard_arrow_right"></use>
        </svg>
    </button>

Showing first 10 of 36 audited elements.

Certain ARIA roles must be contained by particular parents

6 elements

ARIA roles with missing required parent elements cannot function as intended for assistive technology users. Parent-child relationships convey essential hierarchy and context, like showing where an item sits within a tree structure. Without proper parents, this critical relationship information is lost.

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Audit Elements

#\31 -tab

<button class="cmp-tabbedCarousel__item active" data-tabitem="0" id="1-tab" tabindex="0" role="tab" aria-controls="1-tabpanel" aria-selected="true">
                            <div class="item-title" style="height: 24px;"><h3>BlueCruise<sup>™</sup></h3>
</div>
                        </button>

#\32 -tab

<button class="cmp-tabbedCarousel__item " data-tabitem="1" id="2-tab" tabindex="-1" role="tab" aria-controls="2-tabpanel" aria-selected="false">
                            <div class="item-title" style="height: 24px;"><p>In-Vehicle Wi-Fi</p>
</div>
                        </button>

#\33 -tab

<button class="cmp-tabbedCarousel__item " data-tabitem="2" id="3-tab" tabindex="-1" role="tab" aria-controls="3-tabpanel" aria-selected="false">

#ford-mobile-service-tab

<div class="itemTitle" role="tab" data-accordion-item="0" id="ford-mobile-service-tab" tabindex="0" aria-controls="ford-mobile-service-tabpanel" aria-selected="true"><h3>Ford Mobile Service</h3>
</div>

#ford-pickup-\&-delivery-tab

<div class="itemTitle" role="tab" data-accordion-item="1" id="ford-pickup-&amp;-delivery-tab" tabindex="-1" aria-controls="ford-pickup-&amp;-delivery-tabpanel" aria-selected="false"><h3>Ford Pickup &amp; Delivery</h3>
</div>

#fordpass-rewards-tab

<div class="itemTitle" role="tab" data-accordion-item="2" id="fordpass-rewards-tab" tabindex="-1" aria-controls="fordpass-rewards-tabpanel" aria-selected="false"><h3>Ford&nbsp;Rewards</h3>
</div>

Certain ARIA roles must contain particular children

4 elements

ARIA roles missing required child elements cannot perform their intended accessibility functions. Children provide essential context, like how a treeitem relates to its parent container and siblings. Without proper children, assistive technologies cannot convey this structural information to users.

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Audit Elements

.cmp-tabbedCarousel__tablist

<div class="cmp-tabbedCarousel__tablist containerTransform blockTransform" role="tablist" aria-labelledby="tabbedCarousel" aria-owns="1-tab 2-tab 3-tab" style="--maxTab: 24px;">

.accordionItem.active > div[role="tablist"]

<div role="tablist">
                        <div class="itemTitle" role="tab" data-accordion-item="0" id="ford-mobile-service-tab" tabindex="0" aria-controls="ford-mobile-service-tabpanel" aria-selected="true"><h3>Ford Mobile Service</h3>
</div>
                    </div>

.accordionItem:nth-child(2) > div[role="tablist"]

<div role="tablist">
                        <div class="itemTitle" role="tab" data-accordion-item="1" id="ford-pickup-&amp;-delivery-tab" tabindex="-1" aria-controls="ford-pickup-&amp;-delivery-tabpanel" aria-selected="false"><h3>Ford Pickup &amp; Delivery</h3>
</div>
                    </div>

.accordionItem:nth-child(3) > div[role="tablist"]

<div role="tablist">
                        <div class="itemTitle" role="tab" data-accordion-item="2" id="fordpass-rewards-tab" tabindex="-1" aria-controls="fordpass-rewards-tabpanel" aria-selected="false"><h3>Ford&nbsp;Rewards</h3>
</div>
                    </div>

Contentinfo landmark should not be contained in another landmark

1 element

The contentinfo landmark must be at the top level to help screen reader users quickly navigate to footer information. When nested inside another landmark, it becomes harder to find, defeating its purpose of providing quick access to content information.

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Audit Elements

footer

<footer data-cmp-is="footer" aria-label="Footer" class="footer">

Deprecated ARIA roles must not be used

72 elements

Deprecated ARIA roles are not recognized by modern screen readers and assistive technologies. Using outdated roles means some users cannot access essential information or functionality on your site.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.navigation-menu__container

<div class="navigation-menu__container" data-role-cfg="{"mbl": "list", "dsk": "presentation"}" role="presentation">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"]

<form action="https://www.ford.com..." class="search-bar__form nav..." method="GET" novalidate="" role="search" data-search-click-ac...="{"name":"globalSearc..." data-search-input-na...="f:searchInputString">

#carousel-e66d406791

<section id="carousel-e66d406791" class="cmp-carousel-slider background-white pad-top-56 pad-bottom-56 cmp-billboardCarousel" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

span[aria-label="Disclosure Offer Details"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Offer Details" data-listener-added="true">Offer Details</span>

<button role="button" tabindex="-1" class="cmp-carousel-slider-pagination-crumbs-ol" data-slide-number="1" aria-label="Slide 1"></button>

.zipcode-text

<a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a>

sup[data-disclosure-id="330328"] > .disclosure_id[aria-label="Offer Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Offer Details" data-listener-added="true">Offer Details</span>

#jd-power-carousel

<section id="jd-power-carousel" class="cmp-carousel-slider gdux--lightTheme background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

Showing first 10 of 72 audited elements.

Document should have one main landmark

1 element

Every page should have exactly one main landmark that identifies the primary content. Without a main landmark, screen reader users must navigate through all content linearly to find what they're looking for, making page navigation difficult and time-consuming.

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Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

Document should not have more than one banner landmark

1 element

Multiple banner landmarks force screen reader users to sort through duplicate options to find header information. Each page should have only one banner landmark to enable quick, predictable navigation to the header without overwhelming users with unnecessary choices.

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Audit Elements

header

<header class="header header--theme-transparent-on-dark" data-cmp-is="header" style="opacity: 1;">

Document should not have more than one contentinfo landmark

1 element

Multiple contentinfo landmarks force screen reader users to sort through extra options to find footer information. Each page should have only one content info landmark to enable quick, predictable navigation without overwhelming users with duplicate structural markers.

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Audit Elements

footer

<footer data-cmp-is="footer" aria-label="Footer" class="footer">

Document should not have more than one main landmark

1 element

Multiple main landmarks confuse screen reader users about where the primary content is located. Each page should have only one main landmark so users can quickly and predictably navigate to the primary content area.

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Audit Elements

main

<main class="main-container">
    
    
    

    
    
    
</main>

Documents must have <title> element to aid in navigation

1 element

The page title is the first thing screen reader users hear when loading a page. Without a descriptive, unique title, users must read through the entire page to understand its contents and purpose, wasting valuable time on every page visit.

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Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

Elements must meet minimum color contrast ratio thresholds

158 elements

Learn more

Audit Elements

.zipcode-overlay__input

<input type="text" class="zipcode-overlay__input" aria-label="ZIP code" maxlength="5">

#loc-verify-input

<input type="text" id="loc-verify-input" class="cmp-location-verification-modal__input" aria-label="ZIP code" aria-describedby="loc-verify-error" autocomplete="postal-code">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar__form--mobile > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

#carousel-e66d406791-item-8861f25f5a-tabpanel > .billboard > .cmp-billboard.desktopZoom > .cmp-billboard__section.shorterBillboard.overlap-nav > .cmp-billboard__section__content > .cmp-billboard__section__content__container > .cmp-billboard__section__content__container__buttons > .cmp-button--primary.background-dark.color-white > .cmp-button[type="link"] > .cmp-button__text

<span class="cmp-button__text">Check Out Offers</span>

.cmp-teaser__title > h2

<h2>Featured Offers</h2>

.cmp-teaser__content--expandedText > .largeCard.cmp-teaser__content--wrapper > div > .cmp-teaser__description > p

<p>Pricing for&nbsp;<span data-currentdate="data-currentdate">July 24, 2026</span> and <span data-postalcode="data-postalcode" style="display: inline-block;"><a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a></span></p>

span[data-currentdate="data-currentdate"]

<span data-currentdate="data-currentdate">July 24, 2026</span>

.zipcode-text

<a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a>

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > h5 > b > div:nth-child(1)

<div style="font-size:14pt">2026 Ford F-150</div>

Showing first 10 of 158 audited elements.

Elements must only use permitted ARIA attributes

154 elements

Using prohibited ARIA attributes prevents important information from reaching assistive technology users. It also causes assistive technologies to behave inconsistently as they attempt to compensate for the error.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand > svg[aria-label="Ford Home Page"][height="30"][width="80"]

<svg aria-label="Ford Home Page" height="30" width="80">
            <title>Ford Home Page</title>
            <use href="#navigation-menu-ford-logo"></use>
          </svg>

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

<svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>

Showing first 10 of 154 audited elements.

Elements must only use supported ARIA attributes

158 elements

Using ARIA attributes in roles where they're not allowed can disable accessibility for entire sections of your application. Invalid attribute-role combinations create conflicts that cause assistive technologies to report incorrect or nonsensical information about your interface.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand > svg[aria-label="Ford Home Page"][height="30"][width="80"]

<svg aria-label="Ford Home Page" height="30" width="80">
            <title>Ford Home Page</title>
            <use href="#navigation-menu-ford-logo"></use>
          </svg>

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

<svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>

Showing first 10 of 158 audited elements.

Elements should not have tabindex greater than zero

76 elements

Using tabindex values greater than 0 creates unexpected tab orders that disorient users. It makes elements appear to be skipped when users tab past them, requires setting tabindex on every element to maintain order, and forces all tabindex items to be visited before any normal elements, breaking natural navigation flow.

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Audit Elements

#header__content-end

<div class="header__content-end" id="header__content-end" tabindex="-1"></div>

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .prev-button.carousel-slider-button[aria-label="Previous Slide"]

<button class="carousel-slider-button prev-button " aria-label="Previous Slide" tabindex="0">
        <svg height="24" width="24" aria-label="Previous Slide">
            <use href="#keyboard_arrow_left"></use>
        </svg>
    </button>

span[aria-label="Disclosure Offer Details"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Offer Details" data-listener-added="true">Offer Details</span>

<a type="link" class="cmp-button " href="/ford-sales-events?intcmp=hp-bb-sse26" aria-label="Learn more about the offers for the Ford sales event" tabindex="0">

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .next-button.carousel-slider-button[aria-label="Next Slide"]

<button class="carousel-slider-button next-button " aria-label="Next Slide" tabindex="0">
        <svg height="24" width="24" aria-label="Next Slide">
            <use href="#keyboard_arrow_right"></use>
        </svg>
    </button>

<button role="button" tabindex="-1" class="cmp-carousel-slider-pagination-crumbs-ol" data-slide-number="1" aria-label="Slide 1"></button>

.active-crumb[aria-label="Slide 1 2"][data-slide-number="2"]

<button class="cmp-carousel-slider-pagination-crumbs-ol active-crumb" data-slide-number="2" aria-label="Slide 1 2" tabindex="-1" aria-current="true"></button>

.cmp-homePageOffers__offerContainer > .cmp-carousel-slider__wrapper[data-total-slides="3"][data-current-slide="1"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .cmp-carousel-slider-content > .cmp-carousel-slider__item:nth-child(1)

<div class="cmp-carousel-slider__item" tabindex="0">

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-right > .cmp-offerCard__campaign-footer > .cmp-offerCard__campaign-ctas > .background-light.color-blue.cmp-button--primary > .cmp-button[aria-label="Learn more about these offers"][x-cq-linkchecker="skip"]

<a class="cmp-button " aria-label="Learn more about the..." data-fof-context="{"nasapiModelName":"..." href="/trucks/f150/2026/in..." x-cq-linkchecker="skip" target="_self" tabindex="0">

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-right > .cmp-offerCard__campaign-footer > .cmp-offerCard__campaign-ctas > .cmp-button--tertiary.background-light.color-blue > .cmp-button[x-cq-linkchecker="skip"][target="_self"]

<a class="cmp-button " aria-label="Search inventory for..." data-fof-context="{"nasapiModelName":"..." href="https://www.ford.com..." x-cq-linkchecker="skip" target="_self" tabindex="0">

Showing first 10 of 76 audited elements.

Form elements must have labels

2 elements

Form labels are essential for screen reader users to understand what information each field requires. Without proper labels, screen readers cannot identify input expectations, fields don't receive focus when announced, and users with motor impairments lose the benefit of larger clickable areas that labels provide.

Learn more

Audit Elements

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.footer-nav__input

<input aria-label="Search" autocapitalize="none" autocomplete="off" autocorrect="off" class="footer-nav__input" name="f:searchInputString" placeholder="Search" type="search">

Form elements should have a visible label

2 elements

The title and aria-describedby attributes provide supplementary hints, not labels. Screen readers treat these as advisory information rather than true labels, which prevents them from properly conveying the form element's purpose. Form fields need proper labels that can be programmatically determined.

Learn more

Audit Elements

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.footer-nav__input

<input aria-label="Search" autocapitalize="none" autocomplete="off" autocorrect="off" class="footer-nav__input" name="f:searchInputString" placeholder="Search" type="search">

Form field must not have multiple label elements

2 elements

Multiple labels on the same form field cause inconsistent behavior across screen reader and browser combinations. Some will read the first label, others the last, and some will read both, creating confusion about what information the field requires.

Learn more

Audit Elements

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__input[aria-label="Type your search"][maxlength="{55}"]

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

.footer-nav__input

<input aria-label="Search" autocapitalize="none" autocomplete="off" autocorrect="off" class="footer-nav__input" name="f:searchInputString" placeholder="Search" type="search">

Heading levels should only increase by one

25 elements

Learn more

Audit Elements

.cmp-teaser__title > h2

<h2>Featured Offers</h2>

<h1 class="cmp-grid__heading fade fade-in">
                        Find Your Ford
                    </h1>

.imageRight.cmp-banner__content > .bannerTitle

<h2 class="bannerTitle "><p>Now Batting for America</p>

                </h2>

.pad-top-56.pad-bottom-none.inherit > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Technology
                    </h2>

#\31 -tab > .item-title > h3

<h3>BlueCruise<sup>™</sup></h3>

#\33 -tab > .item-title > h3

<h3>Ford Co-Pilot360<sup>®</sup> Technology</h3>

.grid:nth-child(58) > .cmp-grid > .pad-top-56.pad-bottom-56.inherit > .cmp-grid__text-container.pad-bottom-56 > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Buying A Ford
                    </h2>

.noImage > .cmp-banner__content > .bannerTitle

<h2 class="bannerTitle "><p>Build &amp; Price</p>

                </h2>

.cmp-kbaBar__items[aria-label="Find a Ford dealer near you"][target="_self"] > .cmp-kbaBar__content > .cmp-kbaBar__headline > h2

<h2>Find a Dealer</h2>

div[data-correlation-id="c4af4cdc"] > .cmp-kbaBar__items[data-item-type="smartLink"][role="button"] > .cmp-kbaBar__content > .cmp-kbaBar__headline > h2

<h2>Pre-Qualify</h2>

Showing first 10 of 25 audited elements.

Headings should not be empty

25 elements

Learn more

Audit Elements

.cmp-teaser__title > h2

<h2>Featured Offers</h2>

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > h5

<h5 class="cmp-offerCard__campaign-title"><b><div style="font-size:14pt">2026 Ford F-150</div> <div style="font-size:12pt"></div></b></h5>

<h1 class="cmp-grid__heading fade fade-in">
                        Find Your Ford
                    </h1>

.imageRight.cmp-banner__content > .bannerTitle

<h2 class="bannerTitle "><p>Now Batting for America</p>

                </h2>

.pad-top-56.pad-bottom-none.inherit > .pad-bottom-24.cmp-grid__text-container > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Technology
                    </h2>

#\31 -tab > .item-title > h3

<h3>BlueCruise<sup>™</sup></h3>

#\33 -tab > .item-title > h3

<h3>Ford Co-Pilot360<sup>®</sup> Technology</h3>

.grid:nth-child(58) > .cmp-grid > .pad-top-56.pad-bottom-56.inherit > .cmp-grid__text-container.pad-bottom-56 > .cmp-grid__eyebrow-container > .cmp-grid__eyebrow.fade.fade-in

<h2 class="cmp-grid__eyebrow fade fade-in">
                        Buying A Ford
                    </h2>

.noImage > .cmp-banner__content > .bannerTitle

<h2 class="bannerTitle "><p>Build &amp; Price</p>

                </h2>

.cmp-kbaBar__items[aria-label="Find a Ford dealer near you"][target="_self"] > .cmp-kbaBar__content > .cmp-kbaBar__headline > h2

<h2>Find a Dealer</h2>

Showing first 10 of 25 audited elements.

IDs used in ARIA and labels must be unique

36 elements

Duplicate IDs break the accessibility of ARIA elements, form labels, and table headers. When IDs are duplicated, assistive technologies and scripts only reference the first instance, causing subsequent elements with the same ID to be ignored or incorrectly associated.

Learn more

Audit Elements

#loc-verify-title

<h2 id="loc-verify-title" class="cmp-location-verification-modal__title">
          Find local incentives
        </h2>

#loc-verify-input

<input type="text" id="loc-verify-input" class="cmp-location-verification-modal__input" aria-label="ZIP code" aria-describedby="loc-verify-error" autocomplete="postal-code">

#loc-verify-error

<div id="loc-verify-error" class="cmp-location-verification-modal__error" role="alert" aria-live="assertive" style="display:none;">
          Please enter a valid ZIP code
        </div>

#navigation-menu

<div class="navigation-menu" data-cmp-is="navigation-menu" id="navigation-menu">

#externalHeading

<h2 class="modal-headline" id="externalHeading">
                                        You are now leaving www.ford.com.
                                   </h2>

#\31 -tab

<button class="cmp-tabbedCarousel__item active" data-tabitem="0" id="1-tab" tabindex="0" role="tab" aria-controls="1-tabpanel" aria-selected="true">
                            <div class="item-title" style="height: 24px;"><h3>BlueCruise<sup>™</sup></h3>
</div>
                        </button>

#\32 -tab

<button class="cmp-tabbedCarousel__item " data-tabitem="1" id="2-tab" tabindex="-1" role="tab" aria-controls="2-tabpanel" aria-selected="false">
                            <div class="item-title" style="height: 24px;"><p>In-Vehicle Wi-Fi</p>
</div>
                        </button>

#\33 -tab

<button class="cmp-tabbedCarousel__item " data-tabitem="2" id="3-tab" tabindex="-1" role="tab" aria-controls="3-tabpanel" aria-selected="false">

#\31 -tabpanel

<div id="1-tabpanel" class="cmp-carousel-slider_..." role="tabpanel" aria-labelledby="1-tab" aria-roledescription="slide" aria-label="" data-cmp-data-layer="" data-cmp-hook-carous...="item" style="--aspect-ratio-deskt...">

#\32 -tabpanel

<div id="2-tabpanel" class="cmp-carousel-slider_..." role="tabpanel" aria-labelledby="2-tab" aria-roledescription="slide" aria-label="" data-cmp-data-layer="" data-cmp-hook-carous...="item" style="--aspect-ratio-deskt...">

Showing first 10 of 36 audited elements.

Images must have alternative text

28 elements

Screen readers cannot translate images into text without alt attributes. Alternative text is essential for blind users and beneficial for users with low vision or color blindness, providing the same information that sighted users get from viewing the image.

Learn more

Audit Elements

<img alt="Person loading horses into a horse trailer hitched to a 2026 Ford F-150® King Ranch® model" fetchpriority="high">

<img alt="A line-up of Ford Trucks and SUVs parked in front of a Ford dealership" fetchpriority="high">

<img alt="Campaign Image" src="https://www.ford.com/cxservices/incentives/CampaignImage?imageType=global&initiativeID=330328&imageName=347997v1.png&provinceOrRegion=F72C&make=Ford&model=F-150 F-150&year=2026&language=EN&authId=258103172&regionCode=USA" height="160" width="252" loading="lazy">

div[data-correlation-id="4e8e9808"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford F-150® STX...">

div[data-correlation-id="7af02a1a"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford Super Duty...">

div[data-correlation-id="9e797cc9"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="2026 Ford Mustang Da...">

div[data-correlation-id="f569168e"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="A 2027 Ford Expediti...">

div[data-correlation-id="51a9723f"] > .width-lg-6.cmp-teaser--theme_dark.activeDisclaimer > .imageContainer > .cmp-teaser__image > .cmp_media > .image > picture > .lazyload

<img data-src="https://www.assets.f..." data-srcset="https://www.assets.f..." class="lazyload" alt="A 2027 Ford Explorer...">

#container-b48205f470 > .banner > .cmp-banner > .cmp-banner__background > picture > .cmp-banner__bgimage[loading="lazy"]

<img src="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/TME_Banner_Background_Desktop.jpg" alt="Close-up of baseball field grass and dirt" loading="lazy" class="cmp-banner__bgimage">

.imageRight.cmp-banner__container > .cmp-banner__contentImage > .cmp_media > .image > picture > img[fetchpriority="high"]

<img src="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/MLB_Logo_Home.png" srcset="/acslibs/content/dam/na/ford/en_us/images/campaigns/promos/mlb/MLB_Logo_Home.png" alt="Ford and MLB partnership announcement" fetchpriority="high">

Showing first 10 of 28 audited elements.

Inline text spacing must be adjustable with custom stylesheets

72 elements

Single-spaced text makes it difficult for people with cognitive disabilities to track lines while reading. Providing line spacing between 1.5 to 2 helps these users start a new line more easily after finishing the previous one.

Learn more

Audit Elements

header

<header class="header header--theme-transparent-on-dark" data-cmp-is="header" style="opacity: 1;">

#carousel-e66d406791-item-8861f25f5a-tabpanel > .billboard > .cmp-billboard.desktopZoom > .cmp-billboard__section.shorterBillboard.overlap-nav

<div class="
        cmp-billboard__section 
        shorterBillboard 
        overlap-nav 
        " style="
        --desktopBillboard: 16/9; 
        --tabletBillboard: 8/9; 
        --mobileBillboard: 9/16;">

#carousel-e66d406791-item-8861f25f5a-tabpanel > .billboard > .cmp-billboard.desktopZoom > .cmp-billboard__section.shorterBillboard.overlap-nav > .cmp_media > .scrim.default:nth-child(3)

<div class="scrim default" style="--scrim-bottom-height: 176px;"></div>

div[data-correlation-id="79819669"]

<div class="cmp-teaser__container" data-target-component="teaser" data-component-name="Teaser" data-correlation-id="79819669" style="--aspect-ratio-desktop: 21/9; --aspect-ratio-mobile: 16/9; --aspect-ratio-tablet: 16/9;">

span[data-postalcode="data-postalcode"]

<span data-postalcode="data-postalcode" style="display: inline-block;"><a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a></span>

<div class="cmp-carousel-slider-content" style="transform: translateX(0px);">

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > h5 > b > div:nth-child(1)

<div style="font-size:14pt">2026 Ford F-150</div>

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-left > .cmp-offerCard__detail-header > h5 > b > div:nth-child(2)

<div style="font-size:12pt"></div>

<div class="cmp-offerCard__campaign-description" style="height: 166px;">

<div style="font-size:15pt">0% APR for 36 Months¹</div>

Showing first 10 of 72 audited elements.

Interactive controls must not be nested

98 elements

Nested interactive elements create empty tab stops where screen readers remain silent. When users tab to a focusable element inside another interactive control, they receive no information about its name, role, or state, creating a confusing and broken navigation experience.

Learn more

Audit Elements

button[aria-label="Vehicles"]

<button class="navigation-menu__lis..." type="button" aria-label="Vehicles" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="Shop"]

<button class="navigation-menu__lis..." type="button" aria-label="Shop" data-ford-metrics-cl...="{"name":"global-oncl...">

.at-element-click-tracking

<button class="navigation-menu__lis..." type="button" aria-label="Support & Service" data-ford-metrics-cl...="{"name":"global-oncl...">

button[aria-label="For Business"]

<button class="navigation-menu__lis..." type="button" aria-label="For Business" data-ford-metrics-cl...="{"name":"global-oncl...">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"] > .search-bar__form-group > .search-bar__submit.search-bar__button[type="submit"]

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">
          <svg aria-label="Search Submit" height="16" width="16">
            <title>Search Submit</title>
            <use href="#navigation-menu-search"></use>
          </svg>
        </button>

<button class="navigation-menu__lis..." type="button" aria-label="My Account" data-ford-metrics-cl...="{"name":"global-oncl...">

.navigation-menu__list-item-button[aria-label="Language Selection"][type="button"]

<button class="navigation-menu__lis..." type="button" aria-label="Language Selection" data-ford-metrics-cl...="{"name":"global-oncl...">

.pause

<button class="btnPlayPause pause" aria-label="Pause">

div[data-current-slide="2"] > .cmp-carousel-slider__content-container > .cmp-carousel-slider__item-container > .prev-button.carousel-slider-button[aria-label="Previous Slide"]

<button class="carousel-slider-button prev-button " aria-label="Previous Slide" tabindex="0">
        <svg height="24" width="24" aria-label="Previous Slide">
            <use href="#keyboard_arrow_left"></use>
        </svg>
    </button>

<img alt="Person loading horses into a horse trailer hitched to a 2026 Ford F-150® King Ranch® model" fetchpriority="high">

Showing first 10 of 98 audited elements.

Interactive elements must have a visible focus indicator

64 elements

Sighted keyboard users rely on a visible focus indicator to know where they are on the page. When focus styles are missing, too subtle, or have insufficient contrast against the surrounding colors, users cannot tell which element will respond when they press Enter or Space, making keyboard navigation slow and error-prone. This especially affects people with motor impairments who cannot use a mouse and people with low vision who need clear, high-contrast indicators.

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Audit Elements

a.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">

a.navigation-menu__brand

<a class="navigation-menu__brand" href="http://www.ford.com/" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

li.navigation-menu__list-item:nth-of-type(2)>button.navigation-menu__list-item-button

<button class="navigation-menu__list-item-button" type="button" aria-label="Vehicles" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

ul:nth-of-type(1)>li.navigation-menu__list-item:nth-of-type(3)>button.navigation-menu__list-item-button

<button class="navigation-menu__list-item-button" type="button" aria-label="Shop" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

button.at-element-click-tracking

<button class="navigation-menu__list-item-button at-element-click..." type="button" aria-label="Support &amp; Service" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

li.navigation-menu__list-item:nth-of-type(5)>button.navigation-menu__list-item-button

<button class="navigation-menu__list-item-button" type="button" aria-label="For Business" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

li.search-bar>form.search-bar__form>div.search-bar__form-group>input.search-bar__input

<input aria-label="Type your search" autocapitalize="none" autocomplete="off" autocorrect="off" class="search-bar__input" maxlength="{55}" name="f:searchInputString" placeholder="Search" type="search">

li.search-bar>form.search-bar__form>div.search-bar__form-group>button.search-bar__submit

<button aria-label="Search Submit" class="search-bar__button search-bar__submit" type="submit">

ul.navigation-menu__unordered-list--icons>li.locate-dealer>a.utility-item

<a class="utility-item locate-dealer-link" href="//www.ford.com/content/brand_ford/en_us/brand/deal..." id="brand-nav-lad-desktop-lnk" aria-label="Locate Dealer" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

ul.navigation-menu__unordered-list--icons>li.navigation-menu__list-item--my-account>button.navigation-menu__list-item-button

<button class="navigation-menu__list-item-button" type="button" aria-label="My Account" data-ford-metrics-click="{&quot;name&quot;:&quot;global-onclick&quot;,&quot...">

Showing first 10 of 64 audited elements.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination

11 elements

Learn more

Audit Elements

main

<main class="main-container">
    
    
    

    
    
    
</main>

header

<header class="header header--theme-transparent-on-dark" data-cmp-is="header" style="opacity: 1;">

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

footer

<footer data-cmp-is="footer" aria-label="Footer" class="footer">

.footer-nav

<nav class="footer-nav">

#footer-main-accordion-0

<div aria-labelledby="footer-main-control-0" class="footer-main__accordion" id="footer-main-accordion-0" role="region">

#footer-main-accordion-1

<div aria-labelledby="footer-main-control-1" class="footer-main__accordion" id="footer-main-accordion-1" role="region">

#footer-main-accordion-2

<div aria-labelledby="footer-main-control-2" class="footer-main__accordion" id="footer-main-accordion-2" role="region">

#footer-main-accordion-3

<div aria-labelledby="footer-main-control-3" class="footer-main__accordion" id="footer-main-accordion-3" role="region">

#footer-main-accordion-4

<div aria-labelledby="footer-main-control-4" class="footer-main__accordion" id="footer-main-accordion-4" role="region">

Showing first 10 of 11 audited elements.

lang attribute must have a valid value

5 elements

Screen readers use language-specific pronunciation libraries that must match the content's language. Invalid language declarations cause screen readers to use the wrong pronunciation library, making content sound confusing or unintelligible, especially for multilingual users who access content in multiple languages.

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Audit Elements

#vjs_video_3

<div id="vjs_video_3" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="0" lang="en" translate="no" role="region" aria-label="Video Player">

#vjs_video_82

<div id="vjs_video_82" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="0" lang="en" translate="no" role="region" aria-label="Video Player">

#vjs_video_160

<div id="vjs_video_160" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="0" lang="en" translate="no" role="region" aria-label="Video Player">

#vjs_video_238

<div id="vjs_video_238" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="0" lang="en" translate="no" role="region" aria-label="Video Player">

#vjs_video_394

<div id="vjs_video_394" data-vjs-initialized="true" dashvideo="https://www.ford.com..." loop="true" playsinline="true" userinactive="false" muted="true" class="video-js vjs-default..." tabindex="-1" lang="en" translate="no" role="region" aria-label="Video Player">

Links must be distinguishable without relying on color

1 element

People with low vision or color blindness cannot visually distinguish links from surrounding text without sufficient color contrast (3:1 ratio minimum). When link colors are too similar to regular text, users with visual impairments cannot identify which text is clickable.

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Audit Elements

.ot-cookie-policy-link

<a class="ot-cookie-policy-link" href="https://www.ford.com/help/privacy/" aria-label="More information about your privacy, opens in a new tab" rel="noopener noreferrer" target="_blank">Privacy Notice.</a>

Links must have discernible text

107 elements

Learn more

Audit Elements

.header__skip-content

<a aria-label="Skip to content" class="header__skip-content visually-hidden" href="#header__content-end">
        Skip to content
      </a>

.navigation-menu__brand

<a class="navigation-menu__bra..." href="http://www.ford.com/" data-ford-metrics-cl...="{"name":"global-oncl...">

.navigation-menu__unordered-list--icons > .locate-dealer.navigation-menu__list-item > .utility-item.locate-dealer-link[aria-label="Locate Dealer"]

<a class="utility-item locate-..." href="//www.ford.com/conte..." id="brand-nav-lad-deskto..." aria-label="Locate Dealer" data-ford-metrics-cl...="{"name":"global-oncl...">

<a type="link" class="cmp-button " href="/ford-sales-events?intcmp=hp-bb-sse26" aria-label="Learn more about the offers for the Ford sales event" tabindex="0">

.zipcode-text

<a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a>

<a class="cmp-button " aria-label="Learn more about the..." data-fof-context="{"nasapiModelName":"..." href="/trucks/f150/2026/in..." x-cq-linkchecker="skip" target="_self" tabindex="0">

div[data-campaign-id="330328"] > .width-sm-7.Custom.width-lg-4 > .contentContainer > .cmp-teaser__content > .cmp-offerCard__campaign-right > .cmp-offerCard__campaign-footer > .cmp-offerCard__campaign-ctas > .cmp-button--tertiary.background-light.color-blue > .cmp-button[x-cq-linkchecker="skip"][target="_self"]

<a class="cmp-button " aria-label="Search inventory for..." data-fof-context="{"nasapiModelName":"..." href="https://www.ford.com..." x-cq-linkchecker="skip" target="_self" tabindex="0">

a[aria-label="Discover the 2026 Ford F150®"]

<a type="link" class="cmp-button " href="/trucks/f150/2026?intcmp=hp-3up-jdp-vhp" aria-label="Discover the 2026 Ford F150®" tabindex="0">

div[data-correlation-id="7af02a1a"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__button-container > .cmp-teaser__button-wrapper.smallCard > .cmp-button--secondary.background-dark.color-white > .cmp-button[type="link"]

<a type="link" class="cmp-button " href="/trucks/super-duty/2026?intcmp=hp-3up-jdp-vhp" aria-label="Discover the 2026 Ford Super Duty®" tabindex="0">

div[data-correlation-id="9e797cc9"] > .width-lg-4.cmp-teaser--theme_dark.activeDisclaimer > .contentContainer > .cmp-teaser__button-container > .cmp-teaser__button-wrapper.smallCard > .cmp-button--secondary.background-dark.color-white > .cmp-button[type="link"]

<a type="link" class="cmp-button " href="/cars/mustang/2026?intcmp=hp-3up-jdp-vhp" aria-label="Discover the 2026 Ford Mustang®" tabindex="0">

Showing first 10 of 107 audited elements.

Main landmark should not be contained in another landmark

1 element

The main landmark must be at the top level and not nested inside other landmarks. This ensures screen reader users can quickly navigate to the primary content without searching through complex hierarchy, making page navigation simpler and more predictable.

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Audit Elements

main

<main class="main-container">
    
    
    

    
    
    
</main>

Page must have means to bypass repeated blocks

1 element

Keyboard-only users must tab through all navigation and header content before reaching the main content, which can take several minutes and cause physical pain for users with motor limitations. Bypass mechanisms like skip links allow these users to jump directly to main content, saving time and reducing fatigue.

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Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

Page should contain a level-one heading

1 element

Screen reader users use keyboard shortcuts to jump directly to the first h1, expecting to land at the main content. Without an h1 or with a misplaced one, users must listen to more of the page to understand its structure, wasting valuable time on every page visit.

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Audit Elements

html

<html lang="en" class="fgx-brand-Ford" dir="ltr" data-locale="en_us" translate="no">

Required ARIA attributes must be provided

72 elements

ARIA widget roles need required attributes to describe their current state. Without these attributes, screen readers cannot communicate essential information like whether a checkbox is checked or a slider's current value, leaving users unable to interact effectively with the widget.

Learn more

Audit Elements

#header__navbar

<nav class="header__navbar" id="header__navbar" role="navigation" aria-label="Main Navigation">

.navigation-menu__container

<div class="navigation-menu__container" data-role-cfg="{"mbl": "list", "dsk": "presentation"}" role="presentation">

.search-bar > .search-bar__form[novalidate=""][data-search-input-name="f:searchInputString"]

<form action="https://www.ford.com..." class="search-bar__form nav..." method="GET" novalidate="" role="search" data-search-click-ac...="{"name":"globalSearc..." data-search-input-na...="f:searchInputString">

#carousel-e66d406791

<section id="carousel-e66d406791" class="cmp-carousel-slider background-white pad-top-56 pad-bottom-56 cmp-billboardCarousel" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

span[aria-label="Disclosure Offer Details"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure Offer Details" data-listener-added="true">Offer Details</span>

<button role="button" tabindex="-1" class="cmp-carousel-slider-pagination-crumbs-ol" data-slide-number="1" aria-label="Slide 1"></button>

.zipcode-text

<a class="zipcode-text" href="javascript:void(0)" role="button" data-keypress="true" aria-label="Zipcode 95050">95050</a>

sup[data-disclosure-id="330328"] > .disclosure_id[aria-label="Offer Details"][data-listener-added="true"]

<span class="disclosure_id" tabindex="0" role="button" aria-label="Offer Details" data-listener-added="true">Offer Details</span>

#jd-power-carousel

<section id="jd-power-carousel" class="cmp-carousel-slider gdux--lightTheme background-white  pad-top-56 pad-bottom-56" role="region" aria-roledescription="carousel" data-cmp-is="carousel" data-placeholder-text="false" data-target-component="carousel">

<span class="disclosure_id" tabindex="0" role="button" aria-label="Disclosure *" data-listener-added="true">*</span>

Showing first 10 of 72 audited elements.

Users should be able to zoom and scale the text up to 500%

1 element

The user-scalable="no" and restrictive maximum-scale parameters prevent people with low vision from zooming to read content. Users who rely on browser zoom to enlarge text are blocked from accessing content at a readable size, violating their need to scale pages up to 5x zoom.

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Audit Elements

meta[name="viewport"]

<meta name="viewport" content="width=device-width, initial-scale=1.0">

Zooming and scaling must not be disabled

1 element

Setting user-scalable="no" or maximum-scale less than 2 prevents people with low vision from zooming to read content. Users who enlarge text in their browsers are blocked from making content readable, violating accessibility guidelines that require supporting at least 200% zoom.

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Audit Elements

meta[name="viewport"]

<meta name="viewport" content="width=device-width, initial-scale=1.0">

Web Accessibility Scoreboard

Fordford.com

Accessibility Score

Issues Found

Issues Found

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