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Web Accessibility Scoreboard

by A11y Pulse

How accessible is the web you use every day? We scan hundreds of popular websites and rate each one with an accessibility score out of 100.

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BMWbmw.com

Screenshot of BMW

Accessibility Score

100Good

Issues Found

0

Issues Found

No issues found.

Passed Audits

<html> element must have a lang attribute

Screen readers need language information to switch between pronunciation libraries. Without a specified language, screen readers default to the user's preferred language, resulting in incorrect pronunciation that sounds like a strange accent and makes content difficult or impossible to understand.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
<html> element must have a valid value for the lang attribute

Screen readers use language-specific sound libraries for proper pronunciation. Invalid language attributes cause screen readers to use the wrong library, making text sound like a confusing accent or completely unintelligible, especially for multilingual users who access content in multiple languages.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
<li> elements must be contained in a <ul> or <ol>

Lists require proper semantic hierarchy with ul or ol parent elements and li child elements. This structure allows screen readers to announce when users enter a list, how many items it contains, and which item they're currently on, providing essential context for understanding the content.

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Audit Elements

.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"] > .cmp-globalnavigation__item:nth-child(1)
<li class="cmp-globalnavigation__item ">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"] > .cmp-globalnavigation__item:nth-child(2)
<li class="cmp-globalnavigation__item ">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"] > .cmp-globalnavigation__item:nth-child(3)
<li class="cmp-globalnavigation__item ">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"] > .cmp-globalnavigation__item:nth-child(4)
<li class="cmp-globalnavigation__item ">
.cmp-globalnavigation__item:nth-child(5)
<li class="cmp-globalnavigation__item ">
.cmp-globalnavigation__item--desktop-up.cmp-globalnavigation__item:nth-child(1)
<li class="cmp-globalnavigation__item cmp-globalnavigation__item--desktop-up">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"] > .cmp-globalnavigation__item:nth-child(2)
<li class="cmp-globalnavigation__item  ">
.cmp-globalnavigation__item--desktop-up.cmp-globalnavigation__item:nth-child(3)
<li class="cmp-globalnavigation__item cmp-globalnavigation__item--desktop-up">
#list-236a4ff29f > .cmp-list__item:nth-child(1)
<li class="cmp-list__item  ">
#list-236a4ff29f > .cmp-list__item:nth-child(2)
<li class="cmp-list__item  ">

Showing first 10 of 82 audited elements.

All page content should be contained by landmarks

Content should be organized within high-level landmark regions like <header>, <navigation>, <main>, and <footer>. Content outside these sections is difficult to find and its purpose may be unclear, making navigation inefficient for screen reader users who rely on landmarks to understand page structure.

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Audit Elements

#contentpage-77c9091a02 > .at-element-marker
<div class="at-element-marker">
header
<header>
.cmp-page__skiptomaincontent
<div class="cmp-page__skiptomaincontent">
          <a class="cmp-page__skiptomaincontent-link" alt="Skip to main content link" href="#main" data-tracking-linkid="link¦1¦skip to main content¦open content" data-tracking-enhanced="true">Skip to main content</a>
     </div>
.cmp-page__skiptomaincontent-link
<a class="cmp-page__skiptomaincontent-link" alt="Skip to main content link" href="#main" data-tracking-linkid="link¦1¦skip to main content¦open content" data-tracking-enhanced="true">Skip to main content</a>
#container-90532d8136
<div id="container-90532d8136" class="cmp-container      " data-component-path="container-v1">
#container-90532d8136 > .aem-Grid--12.aem-Grid--default--12.aem-Grid
<div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
.globalnavigation
<div class="globalnavigation aem-GridColumn aem-GridColumn--default--12">
.cmp-globalnavigation__skiptomaincontent
<div class="cmp-globalnavigation__skiptomaincontent">
  
  <a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
  
</div>
.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
root-shell
<root-shell>

Showing first 10 of 733 audited elements.

Alternative text of images should not be repeated as text

Duplicating alternative text adjacent to an image or link forces screen readers to announce the same information twice. This redundancy is unnecessary and confusing, especially when image buttons repeat their labels in nearby text.

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Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
#image-7011db2a16 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL2026-OFFERS-X5_xDrive40i_2026_Static_Black_Sapphire_Regional_Cont_Sub?wid=2560&amp;hei=2560" alt="The X5 xDrive40i parked in front of a modern suburban home. " width="2560" height="2560" loading="lazy">
#image-0f074fa399 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.c..." alt="The X3 xDrive40i dri..." width="2560" height="2560" loading="lazy">
#image-26ddd6cfe8 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL-2026-2026_330i_Static_Skyscraper_Grey_V2?wid=2560&amp;hei=2560" alt="The 330i xDrive parked in front of a forested landscape with mountains in the background." width="2560" height="2560" loading="lazy">
img[height="1706"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/DI23_000188971-3?wid=2560&amp;hei=1706" alt="A driver leans against the passenger door of his BMW while looking down at his smartphone" width="2560" height="1706" loading="lazy">
.cmp-video__poster
<img src="https://bmw.scene7.com/is/image/BMW/g70_lci_ice_home-teaser_dsk_sl-1?qlt=80&amp;wid=1024&amp;fmt=webp" loading="lazy" class="cmp-video__poster  " alt="">
img[width="1218"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/Homepage-L?wid=1218&amp;hei=812" alt="An athletic couple approaches their BMW with the tailgate open, ready to take off on a fun daytime excursion outside of the city." width="1218" height="812" loading="lazy">
img[title="The Facebook icon"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="The Facebook icon" alt="The Facebook icon" loading="lazy">
#list-15531d5bc4-1 > .cmp-list__item-link--icon[loading="lazy"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="The X, formerly known as Twitter, icon" alt="The X, formerly known as Twitter, icon" loading="lazy">
img[title="YouTube icon"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="YouTube icon" alt="YouTube icon" loading="lazy">

Showing first 10 of 11 audited elements.

ARIA attributes must be used as specified for the element's role

Using ARIA attributes where they're not expected causes unpredictable behavior in assistive technologies. Following the ARIA specification ensures that screen readers and other tools can properly interpret and communicate your content's meaning to people with disabilities.

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Audit Elements

.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list">

Showing first 10 of 34 audited elements.

ARIA attributes must conform to valid names

Misspelled or non-existent ARIA attributes cannot perform their intended accessibility function. Assistive technologies rely on correctly spelled, current ARIA attributes to convey proper user interface behaviors and structural information to people with disabilities.

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Audit Elements

.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list">

Showing first 10 of 34 audited elements.

ARIA attributes must conform to valid values

ARIA attributes must contain correctly spelled values that match the attribute's expected options. Invalid values prevent the accessibility feature from working, making content inaccessible to assistive technology users who depend on these attributes for navigation and interaction.

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Audit Elements

.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list">

Showing first 10 of 34 audited elements.

ARIA commands must have an accessible name

Screen reader users cannot determine the purpose of interactive elements with role="link", role="button", or role="menuitem" that lack an accessible name. Without a name, these controls are essentially invisible to assistive technology users.

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Audit Elements

#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
ARIA dialog and alertdialog nodes should have an accessible name

Screen reader users cannot identify the purpose of role="dialog" or role="alertdialog" elements without an accessible name. This leaves users confused about what dialog they've encountered and what it contains.

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Audit Elements

.ot-sdk-container
<div class="ot-sdk-container" role="dialog" aria-label="Privacy">
ARIA hidden element must not be focusable or contain focusable elements

Elements with aria-hidden="true" are removed from the accessibility API but remain keyboard-focusable, creating confusion about their visibility state. When users tab to these hidden elements, screen readers stay silent, leaving users unaware of what they've focused on or why nothing is being announced.

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Audit Elements

.cmp-globalnavigation__close-icon > i[data-icon="close"]
<i data-icon="close" aria-hidden="true"></i>
button[data-button-id="item0"] > .cmp-globalnavigation__interaction-icon-desktop[data-icon="arrow_chevron_down"]
<i class="cmp-globalnavigation__interaction-icon-desktop" data-icon="arrow_chevron_down" aria-hidden="true"></i>
button[data-button-id="item0"] > .cmp-globalnavigation__interaction-icon[data-icon="arrow_chevron_right"]
<i class="cmp-globalnavigation__interaction-icon" data-icon="arrow_chevron_right" aria-hidden="true"></i>
button[data-button-id="item2"] > .cmp-globalnavigation__interaction-icon-desktop[data-icon="arrow_chevron_down"]
<i class="cmp-globalnavigation__interaction-icon-desktop" data-icon="arrow_chevron_down" aria-hidden="true"></i>
button[data-button-id="item2"] > .cmp-globalnavigation__interaction-icon[data-icon="arrow_chevron_right"]
<i class="cmp-globalnavigation__interaction-icon" data-icon="arrow_chevron_right" aria-hidden="true"></i>
button[data-button-id="item3"] > .cmp-globalnavigation__interaction-icon-desktop[data-icon="arrow_chevron_down"]
<i class="cmp-globalnavigation__interaction-icon-desktop" data-icon="arrow_chevron_down" aria-hidden="true"></i>
button[data-button-id="item3"] > .cmp-globalnavigation__interaction-icon[data-icon="arrow_chevron_right"]
<i class="cmp-globalnavigation__interaction-icon" data-icon="arrow_chevron_right" aria-hidden="true"></i>
button[data-button-id="item4"] > .cmp-globalnavigation__interaction-icon-desktop[data-icon="arrow_chevron_down"]
<i class="cmp-globalnavigation__interaction-icon-desktop" data-icon="arrow_chevron_down" aria-hidden="true"></i>
button[data-button-id="item4"] > .cmp-globalnavigation__interaction-icon[data-icon="arrow_chevron_right"]
<i class="cmp-globalnavigation__interaction-icon" data-icon="arrow_chevron_right" aria-hidden="true"></i>
.cmp-globalnavigation__item--desktop-up.cmp-globalnavigation__item:nth-child(1) > button[data-button-id="dealerLocator"][data-icon-label="Choose your local BMW Center"][title="Select Dealer"] > .cmp-globalnavigation__interaction-icon[data-icon="location_pin"]
<i class="cmp-globalnavigation__interaction-icon" data-icon="location_pin" aria-hidden="true"></i>

Showing first 10 of 89 audited elements.

ARIA role should be appropriate for the element

Invalid ARIA role and HTML element combinations can break accessibility for entire sections of your application. When roles are used incorrectly, assistive technologies may report confusing or nonsensical information to users, making it impossible for them to understand and interact with the interface properly.

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Audit Elements

iframe[src="javascript:void(0)"]
<iframe src="javascript:void(0)" title="" role="presentation" style="width: 0px; height: 0px; border: 0px; display: none;"></iframe>
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--grey.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--grey" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_Grey_Logo.svg.asset.1695740583799.svg" loading="lazy" alt="" role="presentation" title="BMW">
.cmp-globalnavigation__navigation-mobile > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
.cmp-globalnavigation__navigation-mobile > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--grey.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--grey" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_Grey_Logo.svg.asset.1695740583799.svg" loading="lazy" alt="" role="presentation" title="BMW">
#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
.ot-sdk-container
<div class="ot-sdk-container" role="dialog" aria-label="Privacy">
div[aria-modal="true"]
<div role="dialog" aria-modal="true" style="height: 100%;" aria-label="Do Not Sell or Share and Analytics and Advertising Cookie Preferences">
p[role="status"]
<p role="status" class="ot-scrn-rdr"></p>
svg[viewBox="0 0 402.577 402.577"]
<svg role="presentation" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 402.577 402.577" xml:space="preserve">

Showing first 10 of 11 audited elements.

ARIA roles used must conform to valid values

Invalid ARIA role values prevent assistive technologies from understanding and communicating the element's purpose to users. Without valid roles, screen readers cannot provide information about the element's features, properties, or how users should interact with it.

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Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
.ot-sdk-container
<div class="ot-sdk-container" role="dialog" aria-label="Privacy">
aria-hidden="true" must not be present on the document body

Setting <body aria-hidden="true" hides all page content from assistive technologies while leaving it visible on screen. This creates a confusing experience where keyboard users can still tab to elements, but screen readers remain completely silent, providing no information about what's focused.

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Audit Elements

#contentpage-77c9091a02
<body class="page contentpage pag..." id="contentpage-77c9091a..." data-cmp-data-layer-...="" data-component-path="page-v1" data-loader="webpack" data-tracking-block="true" data-tracking-region...="page (content-page)¦..." data-fusion-comment="US attributes starti..." data-api-url="/api" ...>
Banner landmark should not be contained in another landmark

Banner landmarks must be top-level to effectively designate the header portion of the page. Nested banner landmarks fail to provide the structural information screen reader users need to navigate efficiently through the page layout.

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Audit Elements

header
<header>
Buttons must have discernible text

Screen reader users cannot determine the purpose of buttons without an accessible name. Without a name, users don't know what action the button will perform when activated.

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Audit Elements

button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__item--desktop-up.cmp-globalnavigation__item:nth-child(1) > button[data-button-id="dealerLocator"][data-icon-label="Choose your local BMW Center"][title="Select Dealer"]
<button data-button-id="dealerLocator" data-icon-label="Choose your local BM..." class="cmp-globalnavigation..." title="Select Dealer" aria-label="Select Dealer" aria-pressed="false" data-tracking-linkid="icon¦7¦dealerlocator..." data-tracking-enhanc...="true">
button[data-button-id="myBmw"]
<button data-button-id="myBmw" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--icon-flyout " title="MyBMW" aria-label="MyBMW" aria-pressed="false" data-tracking-linkid="icon¦8¦mybmw¦open content" data-tracking-enhanced="true">
button[data-button-id="search"]
<button data-button-id="search" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--icon-flyout " title="Search" aria-label="Search" aria-pressed="false" data-tracking-linkid="icon¦9¦search¦open content" data-tracking-enhanced="true">
.cmp-progressiveplaybutton
<button class="cmp-progressiveplaybutton cmp-video__progressiveplaybutton" data-component-path="ProgressivePlayButton" aria-label="Play Button">
.onetrust-close-btn-ui
<button class="onetrust-close-btn-handler onetrust-close-btn-ui banner-close-button ot-close-icon" style="background-image: url(&quot;https://cdn.cookielaw.org/logos/static/ot_close.svg&quot;);" aria-label="Close"></button>
Contentinfo landmark should not be contained in another landmark

The contentinfo landmark must be at the top level to help screen reader users quickly navigate to footer information. When nested inside another landmark, it becomes harder to find, defeating its purpose of providing quick access to content information.

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Audit Elements

footer
<footer class="container style-container--disable-hscroll" data-tracking-block="true" data-tracking-regionid="footer¦6¦¦¦¦">
Deprecated ARIA roles must not be used

Deprecated ARIA roles are not recognized by modern screen readers and assistive technologies. Using outdated roles means some users cannot access essential information or functionality on your site.

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Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
.ot-sdk-container
<div class="ot-sdk-container" role="dialog" aria-label="Privacy">
Document should have one main landmark

Every page should have exactly one main landmark that identifies the primary content. Without a main landmark, screen reader users must navigate through all content linearly to find what they're looking for, making page navigation difficult and time-consuming.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
Document should not have more than one banner landmark

Multiple banner landmarks force screen reader users to sort through duplicate options to find header information. Each page should have only one banner landmark to enable quick, predictable navigation to the header without overwhelming users with unnecessary choices.

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Audit Elements

header
<header>
Document should not have more than one contentinfo landmark

Multiple contentinfo landmarks force screen reader users to sort through extra options to find footer information. Each page should have only one content info landmark to enable quick, predictable navigation without overwhelming users with duplicate structural markers.

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Audit Elements

footer
<footer class="container style-container--disable-hscroll" data-tracking-block="true" data-tracking-regionid="footer¦6¦¦¦¦">
Document should not have more than one main landmark

Multiple main landmarks confuse screen reader users about where the primary content is located. Each page should have only one main landmark so users can quickly and predictably navigate to the primary content area.

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Audit Elements

#main
<main id="main" class="cmp-container      " data-component-path="container-v1">
Documents must have <title> element to aid in navigation

The page title is the first thing screen reader users hear when loading a page. Without a descriptive, unique title, users must read through the entire page to understand its contents and purpose, wasting valuable time on every page visit.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
Elements marked as presentational should be consistently ignored

Elements with role="none" or role="presentation" should be removed from the accessibility tree. Adding global ARIA attributes or making these elements focusable prevents their removal, leaving them accessible to screen readers when they should be ignored, creating unexpected and confusing behavior.

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Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
.cmp-video__poster
<img src="https://bmw.scene7.com/is/image/BMW/g70_lci_ice_home-teaser_dsk_sl-1?qlt=80&amp;wid=1024&amp;fmt=webp" loading="lazy" class="cmp-video__poster  " alt="">
Elements must meet minimum color contrast ratio thresholds

People with low vision or color blindness cannot read text that lacks sufficient contrast with its background. With nearly three times more people having low vision than total blindness, and 8% of men and 0.4% of women having color deficiencies, adequate contrast is essential for making text readable to millions of users.

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Audit Elements

form[bmwcomponent-instance="771A-0F6D-7760-AD20"] > .standalone-search__search-holder > .standalone-search__search-input > .standalone-search__input[type="search"][name="site search"]
<input class="standalone-search__input inputfield-1" type="search" name="site search" value="" title="Search" aria-label="Search" placeholder="Search" required="">
.cmp-custom-inputtextfield__input
<input class="cmp-custom-inputtextfield__input" type="text" inputmode="numeric" name="zip_code" pattern="[0-9]*" placeholder="Enter your ZIP code" ${required}="">
form[bmwcomponent-instance="F02C-F094-2476-ECD4"] > .standalone-search__search-holder > .standalone-search__search-input > .standalone-search__input[type="search"][name="site search"]
<input class="standalone-search__input inputfield-1" type="search" name="site search" value="" title="Search" aria-label="Search" placeholder="Search" required="">
input[name="location-search"]
<input class="inputfield-1" type="text" name="location-search" value="" maxlength="32" placeholder="ZIP or City/State" tabindex="-1">
input[name="dealer-search"]
<input class="inputfield-1" type="text" name="dealer-search" value="" maxlength="32" placeholder="e.g. BMW of Anytown" tabindex="-1">
#button-1145ca7b51 > .cmp-button__text
<span class="cmp-button__text">
        Offer details
        
    </span>
#title-862c622b0f > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Discover offers around you.
                        

                    
                
            </h2>
#button-a546e9fc9b > .cmp-button__text
<span class="cmp-button__text">
        See all offers
        
    </span>
#title-67d8993e57 > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>
#title-c05c48ac9a > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>

Showing first 10 of 103 audited elements.

Elements must only use permitted ARIA attributes

Using prohibited ARIA attributes prevents important information from reaching assistive technology users. It also causes assistive technologies to behave inconsistently as they attempt to compensate for the error.

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Audit Elements

.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list">

Showing first 10 of 34 audited elements.

Elements must only use supported ARIA attributes

Using ARIA attributes in roles where they're not allowed can disable accessibility for entire sections of your application. Invalid attribute-role combinations create conflicts that cause assistive technologies to report incorrect or nonsensical information about your interface.

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Audit Elements

.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__container > .cmp-globalnavigation__secondary.cmp-globalnavigation__secondary--usa > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list">

Showing first 10 of 34 audited elements.

Elements should not have tabindex greater than zero

Using tabindex values greater than 0 creates unexpected tab orders that disorient users. It makes elements appear to be skipped when users tab past them, requires setting tabindex on every element to maintain order, and forces all tabindex items to be visited before any normal elements, breaking natural navigation flow.

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Audit Elements

video
<video crossorigin="anonymous" class="cmp-video__video-pla..." data-video-hook-play...="" tabindex="-1" data-is-avs="true" data-show-loader="true" loop="" autoplay="" preload="metadata" playsinline="" muted="" aria-label="A dynamic driving vi..." aria-description="A dynamic driving vi..." ...>
#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
#onetrust-banner-sdk
<div id="onetrust-banner-sdk" class="otFloatingRounded otRelFont ot-bottom-left ot-wo-title vertical-align-content focus-visible" tabindex="0" style="bottom: 1rem;" data-focus-visible-added="">
Heading levels should only increase by one

Headings convey page structure for screen reader users the same way text size does for sighted users. Properly ordered headings (h1 through h6) allow screen reader users to quickly navigate and understand content structure, saving significant time and frustration while also improving search engine optimization.

Learn more

Audit Elements

h1
<h1 class="cmp-title__text ">

                

                    

                     

                        

                        
                            LEASE THE 2026<br> BMW X5 xDRIVE40i.
                        

                    
                
            </h1>
#title-862c622b0f > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Discover offers around you.
                        

                    
                
            </h2>
#title-67d8993e57 > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>
#title-c05c48ac9a > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>
#title-fc1c96e480 > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            THE NEW <br>BMW 7 SERIES SEDAN.
                        

                    
                
            </h2>
#title-fa7cc8da71 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Ready to find your next BMW?
                        

                    
                
            </h3>
#title-c346681033 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Design your vehicle.
                        

                    
                
            </h3>
#title-bced59c571 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Shop new vehicles.
                        

                    
                
            </h3>
#title-09acb15b8d > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Explore special offers.
                        

                    
                
            </h3>
#title-ff33e9e513 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Shop pre-owned vehicles.
                        

                    
                
            </h3>

Showing first 10 of 11 audited elements.

Headings should not be empty

Screen readers announce headings to help users navigate page structure. Empty headings confuse users and prevent them from understanding the page's organization. Headings should only be used to convey structure, not for visual styling, and must contain accessible text that screen readers can announce.

Learn more

Audit Elements

h1
<h1 class="cmp-title__text ">

                

                    

                     

                        

                        
                            LEASE THE 2026<br> BMW X5 xDRIVE40i.
                        

                    
                
            </h1>
#title-862c622b0f > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Discover offers around you.
                        

                    
                
            </h2>
#title-67d8993e57 > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>
#title-c05c48ac9a > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            2026
                        

                    
                
            </h2>
#title-fc1c96e480 > h2
<h2 class="cmp-title__text ">

                

                    

                     

                        

                        
                            THE NEW <br>BMW 7 SERIES SEDAN.
                        

                    
                
            </h2>
#title-fa7cc8da71 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Ready to find your next BMW?
                        

                    
                
            </h3>
#title-c346681033 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Design your vehicle.
                        

                    
                
            </h3>
#title-bced59c571 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Shop new vehicles.
                        

                    
                
            </h3>
#title-09acb15b8d > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Explore special offers.
                        

                    
                
            </h3>
#title-ff33e9e513 > h3
<h3 class="cmp-title__text ">

                

                    

                     

                        

                        
                            Shop pre-owned vehicles.
                        

                    
                
            </h3>

Showing first 10 of 11 audited elements.

IDs used in ARIA and labels must be unique

Duplicate IDs break the accessibility of ARIA elements, form labels, and table headers. When IDs are duplicated, assistive technologies and scripts only reference the first instance, causing subsequent elements with the same ID to be ignored or incorrectly associated.

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Audit Elements

#ot-header-id-C0007
<h4 class="ot-cat-header" id="ot-header-id-C0007">Third-Party Analytics Cookies</h4>
#ot-group-id-C0007
<input type="checkbox" name="ot-group-id-C0007" id="ot-group-id-C0007" class="category-switch-handler" data-optanongroupid="C0007" checked="" aria-labelledby="ot-header-id-C0007">
#ot-desc-id-C0007
<p class="ot-acc-grpdesc ot-category-desc" id="ot-desc-id-C0007">You may opt out of third-party analytics cookies (or opt out of the sale of your personal information relating to third-party analytics cookies) using this setting.</p>
#ot-header-id-C0008
<h4 class="ot-cat-header" id="ot-header-id-C0008">Advertising Cookies</h4>
#ot-group-id-C0008
<input type="checkbox" name="ot-group-id-C0008" id="ot-group-id-C0008" class="category-switch-handler" data-optanongroupid="C0008" checked="" aria-labelledby="ot-header-id-C0008">
#ot-desc-id-C0008
<p class="ot-acc-grpdesc ot-category-desc" id="ot-desc-id-C0008">You may opt out of targeted advertising cookies (or opt out of the sale of your personal information relating to targeted advertising cookies) using this setting.</p>
#ot-filter-list-header
<div id="ot-filter-list-header"></div>
#chkbox-id
<input id="chkbox-id" type="checkbox" class="category-filter-handler">
#select-all-hosts-groups-handler
<input id="select-all-hosts-groups-handler" type="checkbox">
#select-all-vendor-groups-handler
<input id="select-all-vendor-groups-handler" type="checkbox">

Showing first 10 of 11 audited elements.

Images must have alternative text

Screen readers cannot translate images into text without alt attributes. Alternative text is essential for blind users and beneficial for users with low vision or color blindness, providing the same information that sighted users get from viewing the image.

Learn more

Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
#image-7011db2a16 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL2026-OFFERS-X5_xDrive40i_2026_Static_Black_Sapphire_Regional_Cont_Sub?wid=2560&amp;hei=2560" alt="The X5 xDrive40i parked in front of a modern suburban home. " width="2560" height="2560" loading="lazy">
#image-0f074fa399 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.c..." alt="The X3 xDrive40i dri..." width="2560" height="2560" loading="lazy">
#image-26ddd6cfe8 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL-2026-2026_330i_Static_Skyscraper_Grey_V2?wid=2560&amp;hei=2560" alt="The 330i xDrive parked in front of a forested landscape with mountains in the background." width="2560" height="2560" loading="lazy">
img[height="1706"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/DI23_000188971-3?wid=2560&amp;hei=1706" alt="A driver leans against the passenger door of his BMW while looking down at his smartphone" width="2560" height="1706" loading="lazy">
.cmp-video__poster
<img src="https://bmw.scene7.com/is/image/BMW/g70_lci_ice_home-teaser_dsk_sl-1?qlt=80&amp;wid=1024&amp;fmt=webp" loading="lazy" class="cmp-video__poster  " alt="">
img[width="1218"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/Homepage-L?wid=1218&amp;hei=812" alt="An athletic couple approaches their BMW with the tailgate open, ready to take off on a fun daytime excursion outside of the city." width="1218" height="812" loading="lazy">
img[title="The Facebook icon"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="The Facebook icon" alt="The Facebook icon" loading="lazy">
#list-15531d5bc4-1 > .cmp-list__item-link--icon[loading="lazy"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="The X, formerly known as Twitter, icon" alt="The X, formerly known as Twitter, icon" loading="lazy">
img[title="YouTube icon"]
<img class="cmp-list__item-link--icon" src="/content/dam/bmw/marketUS/common/footer/social/[email protected]" title="YouTube icon" alt="YouTube icon" loading="lazy">

Showing first 10 of 11 audited elements.

Inline text spacing must be adjustable with custom stylesheets

Single-spaced text makes it difficult for people with cognitive disabilities to track lines while reading. Providing line spacing between 1.5 to 2 helps these users start a new line more easily after finishing the previous one.

Learn more

Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
.cmp-globalnavigation__primary > .cmp-globalnavigation__list[aria-label="Navigation list"]
<menu class="cmp-globalnavigation__list" aria-label="Navigation list" style="transition: transform 0.3s cubic-bezier(0.785, 0.135, 0.15, 0.86);">
#container-63f6a9a1bc > .aem-Grid--12.aem-Grid--default--12.aem-Grid > .style-backgroundmedia--fullwidth.backgroundmedia.aem-GridColumn--default--12 > .cmp-backgroundmedia.cmp-backgroundmedia--v2.style-overlay--in-fixed-parent > .cmp-backgroundmedia__disclaimer-gradient
<div class="cmp-backgroundmedia__disclaimer-gradient" style="opacity: 1;">
            </div>
#container-02760ab165 > .aem-Grid--4.aem-Grid--default--4.aem-Grid--medium--12 > .backgroundmedia.style-common--cmp-spacing-bottom-10.aem-GridColumn--medium--12 > .cmp-backgroundmedia.cmp-backgroundmedia--v2.style-overlay--in-fixed-parent > .cmp-backgroundmedia__disclaimer-gradient
<div class="cmp-backgroundmedia__disclaimer-gradient" style="opacity: 0.75;">
            </div>
#container-8b57cb5674 > .aem-Grid--4.aem-Grid--default--4.aem-Grid--medium--12 > .backgroundmedia.style-common--cmp-spacing-bottom-10.aem-GridColumn--medium--12 > .cmp-backgroundmedia.cmp-backgroundmedia--v2.style-overlay--in-fixed-parent > .cmp-backgroundmedia__disclaimer-gradient
<div class="cmp-backgroundmedia__disclaimer-gradient" style="opacity: 0.75;">
            </div>
#container-e2d545f513 > .aem-Grid--4.aem-Grid--default--4.aem-Grid--medium--12 > .backgroundmedia.style-common--cmp-spacing-bottom-10.aem-GridColumn--medium--12 > .cmp-backgroundmedia.cmp-backgroundmedia--v2.style-overlay--in-fixed-parent > .cmp-backgroundmedia__disclaimer-gradient
<div class="cmp-backgroundmedia__disclaimer-gradient" style="opacity: 0.75;">
            </div>
.cmp-video
<div data-loader="webpack" data-component-path="component-wrapper" data-cmp-is="video" data-fullscreen="false" class="cmp-video  " style="--video-a-r-large: 1..." data-tracking-region...="blueprint¦3¦standalo...">
#container-d6c36c6221 > .aem-Grid--12.aem-Grid--default--12.aem-Grid > .style-backgroundmedia--fullwidth.backgroundmedia.aem-GridColumn--default--12 > .cmp-backgroundmedia.cmp-backgroundmedia--v2.style-overlay--in-fixed-parent > .cmp-backgroundmedia__disclaimer-gradient
<div class="cmp-backgroundmedia__disclaimer-gradient" style="opacity: 0.75;">
            </div>
#onetrust-banner-sdk
<div id="onetrust-banner-sdk" class="otFloatingRounded otRelFont ot-bottom-left ot-wo-title vertical-align-content focus-visible" tabindex="0" style="bottom: 1rem;" data-focus-visible-added="">
.onetrust-close-btn-ui
<button class="onetrust-close-btn-handler onetrust-close-btn-ui banner-close-button ot-close-icon" style="background-image: url(&quot;https://cdn.cookielaw.org/logos/static/ot_close.svg&quot;);" aria-label="Close"></button>
Interactive controls must not be nested

Nested interactive elements create empty tab stops where screen readers remain silent. When users tab to a focusable element inside another interactive control, they receive no information about its name, role, or state, creating a confusing and broken navigation experience.

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Audit Elements

button[data-button-id="item0"]
<button data-button-id="item0" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Models" aria-pressed="false" data-tracking-linkid="link¦2¦models¦open content" data-tracking-enhanced="true">
button[data-button-id="item2"]
<button data-button-id="item2" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Shopping" aria-pressed="false" data-tracking-linkid="link¦4¦shopping¦open content" data-tracking-enhanced="true">
button[data-button-id="item3"]
<button data-button-id="item3" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="BMW Electric" aria-pressed="false" data-tracking-linkid="link¦5¦bmw electric¦open content" data-tracking-enhanced="true">
button[data-button-id="item4"]
<button data-button-id="item4" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--flyout " aria-label="Owners" aria-pressed="false" data-tracking-linkid="link¦6¦owners¦open content" data-tracking-enhanced="true">
.cmp-globalnavigation__item--desktop-up.cmp-globalnavigation__item:nth-child(1) > button[data-button-id="dealerLocator"][data-icon-label="Choose your local BMW Center"][title="Select Dealer"]
<button data-button-id="dealerLocator" data-icon-label="Choose your local BM..." class="cmp-globalnavigation..." title="Select Dealer" aria-label="Select Dealer" aria-pressed="false" data-tracking-linkid="icon¦7¦dealerlocator..." data-tracking-enhanc...="true">
button[data-button-id="myBmw"]
<button data-button-id="myBmw" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--icon-flyout " title="MyBMW" aria-label="MyBMW" aria-pressed="false" data-tracking-linkid="icon¦8¦mybmw¦open content" data-tracking-enhanced="true">
button[data-button-id="search"]
<button data-button-id="search" class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--icon-flyout " title="Search" aria-label="Search" aria-pressed="false" data-tracking-linkid="icon¦9¦search¦open content" data-tracking-enhanced="true">
#image-7011db2a16 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL2026-OFFERS-X5_xDrive40i_2026_Static_Black_Sapphire_Regional_Cont_Sub?wid=2560&amp;hei=2560" alt="The X5 xDrive40i parked in front of a modern suburban home. " width="2560" height="2560" loading="lazy">
#image-0f074fa399 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.c..." alt="The X3 xDrive40i dri..." width="2560" height="2560" loading="lazy">
#image-26ddd6cfe8 > picture > .cmp-image__image[height="2560"][width="2560"]
<img class="cmp-image__image" src="https://bmw.scene7.com/is/image/BMW/BMW-APRIL-2026-2026_330i_Static_Skyscraper_Grey_V2?wid=2560&amp;hei=2560" alt="The 330i xDrive parked in front of a forested landscape with mountains in the background." width="2560" height="2560" loading="lazy">

Showing first 10 of 19 audited elements.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination

Each landmark on a page must have either a unique role or a unique accessible name. Duplicate landmarks confuse screen reader users about which section they're navigating to, making it difficult to efficiently move through the page structure.

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Audit Elements

header
<header>
.cmp-globalnavigation__container
<nav class="cmp-globalnavigation__container" aria-label="Main navigation" data-tracking-regionid="navigation l1¦1¦¦nav l1 menu¦1¦">
#main
<main id="main" class="cmp-container      " data-component-path="container-v1">
footer
<footer class="container style-container--disable-hscroll" data-tracking-block="true" data-tracking-regionid="footer¦6¦¦¦¦">
Links must be distinguishable without relying on color

People with low vision or color blindness cannot visually distinguish links from surrounding text without sufficient color contrast (3:1 ratio minimum). When link colors are too similar to regular text, users with visual impairments cannot identify which text is clickable.

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Audit Elements

#onetrust-policy-text > a:nth-child(1)
<a href="https://login.bmwusa.com/pm2/pm-document-service/api/v1link/documents/policyName/MY_BMW_APP_DPP/US/PDF?language=en&amp;KeyId=dbf0a542-ebd1-4ff0-a9a7-55172fbfce35">our privacy policy</a>
#onetrust-policy-text > a:nth-child(2)
<a href="javascript:OneTrust.ToggleInfoDisplay()">opt out of the sale or sharing of your personal information</a>
Links must have discernible text

Keyboard users and screen reader users can only interact with links that have accessible names and can receive focus. Without proper names, users don't know where links lead. Without keyboard focus, users who cannot use a mouse cannot activate the links at all.

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Audit Elements

.cmp-page__skiptomaincontent-link
<a class="cmp-page__skiptomaincontent-link" alt="Skip to main content link" href="#main" data-tracking-linkid="link¦1¦skip to main content¦open content" data-tracking-enhanced="true">Skip to main content</a>
.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"]
<a href="/" class="cmp-globalnavigation__logo" aria-label="BMW" data-tracking-linkid="image¦1¦logo¦internal click">
.cmp-globalnavigation__interaction--link
<a class="cmp-globalnavigation__interaction cmp-globalnavigation__interaction--link " aria-label="Build Your Own" data-tracking-linkid="link¦3¦build your own¦internal click" target="_self" href="https://www.bmwusa.com/build-your-own.html">
#button-1145ca7b51
<a id="button-1145ca7b51" class="cmp-button   " aria-label=" Offer details " href="/special-offers-new.html/offer-detail/26XG/lease?modal=special-offers-legal" data-tracking-enhanced="true" data-tracking-linkid="tier1-primary button (blue)¦1¦offer details¦internal click">
#button-ca2139c123
<a id="button-ca2139c123" class="cmp-button   " aria-label=" See all offers " href="/special-offers-new.html" data-tracking-enhanced="true" data-tracking-linkid="tier1-ghost button (light)¦2¦see all offers¦internal click">
#button-a546e9fc9b
<a id="button-a546e9fc9b" class="cmp-button   " aria-label=" See all offers " href="/special-offers-new.html" data-tracking-enhanced="true" data-tracking-linkid="tier1-primary button (blue)¦1¦see all offers¦internal click">
#button-6e19ec9e37
<a id="button-6e19ec9e37" class="cmp-button   " aria-label=" Offer details " href="/special-offers-new.html#/offer-detail/26XD/lease?modal=special-offers-legal" data-tracking-enhanced="true" data-tracking-linkid="tier1-ghost button (light)¦1¦offer details¦internal click">
#button-24feee000d
<a id="button-24feee000d" class="cmp-button   " aria-label=" Offer details " href="/special-offers-new.html/offer-detail/263X/lease?modal=special-offers-legal" data-tracking-enhanced="true" data-tracking-linkid="tier1-ghost button (light)¦1¦offer details¦internal click">
#button-80fb700d8d
<a id="button-80fb700d8d" class="cmp-button   " aria-label=" Important info " href="/loyalty-credit-special-offers.html" data-tracking-enhanced="true" data-tracking-linkid="tier1-ghost button (light)¦1¦important info¦internal click">

Showing first 10 of 90 audited elements.

Main landmark should not be contained in another landmark

The main landmark must be at the top level and not nested inside other landmarks. This ensures screen reader users can quickly navigate to the primary content without searching through complex hierarchy, making page navigation simpler and more predictable.

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Audit Elements

#main
<main id="main" class="cmp-container      " data-component-path="container-v1">
Page must have means to bypass repeated blocks

Keyboard-only users must tab through all navigation and header content before reaching the main content, which can take several minutes and cause physical pain for users with motor limitations. Bypass mechanisms like skip links allow these users to jump directly to main content, saving time and reducing fatigue.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
Page should contain a level-one heading

Screen reader users use keyboard shortcuts to jump directly to the first h1, expecting to land at the main content. Without an h1 or with a misplaced one, users must listen to more of the page to understand its structure, wasting valuable time on every page visit.

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Audit Elements

html
<html lang="en-US" dir="LTR" class="modernizr-objectfit ..." data-js-focus-visibl...="" style="--scrollbar-width: 0...">
Required ARIA attributes must be provided

ARIA widget roles need required attributes to describe their current state. Without these attributes, screen readers cannot communicate essential information like whether a checkbox is checked or a slider's current value, leaving users unable to interact effectively with the widget.

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Audit Elements

.cmp-globalnavigation__container > .cmp-globalnavigation__logo[aria-label="BMW"][data-tracking-linkid="image¦1¦logo¦internal click"] > .cmp-globalnavigation__logo-image--white.cmp-globalnavigation__logo-image[title="BMW"]
<img class="cmp-globalnavigation__logo-image cmp-globalnavigation__logo-image--white" src="/content/dam/bmw/marketUS/common/images/logo-icons/BMW/BMW_White_Logo.svg.asset.1695740583851.svg" loading="lazy" alt="" role="presentation" title="BMW">
#bmwusa-chatbot
<div id="bmwusa-chatbot" class="chatbot-button init" data-whiz-endpoint="https://bmw-whiz.bmw..." data-whiz-tenant="bmw" data-whiz-username="bmwusa" data-whiz-key="vQVTs84p7E43BqXH2h7e..." data-whiz-secret="j6cMC6gQdnjJmxidgkpc..." data-whiz-sdk="https://api.autointe..." tabindex="0" ...>
.ot-sdk-container
<div class="ot-sdk-container" role="dialog" aria-label="Privacy">
The skip-link target should exist and be focusable

Skip links allow keyboard users to bypass repetitive navigation and jump directly to main content. Without skip links, users must tab through potentially hundreds of navigation links on every page, which is time-consuming and can cause physical pain for users with motor limitations.

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Audit Elements

.cmp-page__skiptomaincontent-link
<a class="cmp-page__skiptomaincontent-link" alt="Skip to main content link" href="#main" data-tracking-linkid="link¦1¦skip to main content¦open content" data-tracking-enhanced="true">Skip to main content</a>
.cmp-globalnavigation__skiptomaincontent-link
<a class="cmp-globalnavigation__skiptomaincontent-link " aria-label="Skip to main content" href="#main" data-tracking-linkid="link¦2¦skip to main content¦open content" data-tracking-enhanced="true">
    Skip to main content
  </a>
Users should be able to zoom and scale the text up to 500%

The user-scalable="no" and restrictive maximum-scale parameters prevent people with low vision from zooming to read content. Users who rely on browser zoom to enlarge text are blocked from accessing content at a readable size, violating their need to scale pages up to 5x zoom.

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Audit Elements

meta[name="viewport"]:nth-child(23)
<meta name="viewport" content="width=device-width, minimum-scale=1.0">
meta[name="viewport"]:nth-child(68)
<meta name="viewport" content="width=device-width, initial-scale=1.0">
Zooming and scaling must not be disabled

Setting user-scalable="no" or maximum-scale less than 2 prevents people with low vision from zooming to read content. Users who enlarge text in their browsers are blocked from making content readable, violating accessibility guidelines that require supporting at least 200% zoom.

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Audit Elements

meta[name="viewport"]:nth-child(23)
<meta name="viewport" content="width=device-width, minimum-scale=1.0">
meta[name="viewport"]:nth-child(68)
<meta name="viewport" content="width=device-width, initial-scale=1.0">

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